Penalties for site going down often?
-
I have a client with a site that ranks for some very competitive terms who consistently has server issues and the site goes down for a day at a time. Each time this happens his site seems to drop in site wide rankings and then stay there for months without ever fully recovering. Only part of the rankings are usually recovered.
Has anyone else seen this trend? Is it something Google keeps on record without fully removing any penalty addressed?
-
Does the server return a 503 not available when it goes down at least? Or is it somehow set to show a 404? You want to make sure it's showing a 503 to the bots so they know the server is down and not that the pages have been removed.
-
Yep, I dont think its a penalty as such, its just what happens when you disappear from the rankings - maybe they wait for re spidreing of the whole site to return traffic. I have worked with 2 large sites that have this happen a few times and recovery takes a few weeks to get back to pre-downtime levels (where downtime is significant 1- 3 days)
-
I believe that Google do take this into account, though the effect you describe here is quite marked. Google will rightly see your client's site as providing a poor customer journey is letting them down by being down when they have suggested it as a good source for keyword destination. Therefore they will penalise. Can they not solve server issues?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration - Pagination
Hi, We are migrating our website and an issue we are facing is how to handle paginated content in our categories. Our new website will have the same structure but with different urls. Should we 301 redirect all the paginated content (if crawled by Google) to the url of the main category? To put this into an example: Old urls: www.example.com/technology/tvs (main category of TVs & also page 1) ** www.example.com/technology/tvs?v=0&page=2 ** ( page 2 of TVs) New urls: **www.example.com/soundvision/tvs **(main category of TVs & also page 1) **www.example.com/soundvision/tvs?page=2 **(page 2 of tvs) Should we redirect all of the old TV urls (also the paginated) to www.example.com/soundvision/tvs ? The is no rel next, prev tag in our site and no canonicals. Also there is a view all products page in each category, BUT it doesn't contain all the products(max. is 100 per page - yes the view all page is also paginated). The same view all products page (paginated) will exist in the new website also. I checked google search console, and Google has decided to treat as canonical page the first page www.example.com/technology/tvs . Also, all the organic traffic of our categories goes to these pages (main category page - 1st page). I would appreciate any thoughts on this.
Intermediate & Advanced SEO | | HellasSITES0 -
Troubled QA Platform - Site Map vs Site Structure
I'm running a Q&A forum that was built prioritizing UX over SEO. This decision has cause a bit of a headache as we're 6 months into the project with 2278 Q&A pages with extremely minimal traffic coming from search engines. The structure has the following hiccups: A. The category navigation from the main Q&A page is entirely javascript and only navigable by users. B. We identify Google bots and send them to another version of the Q&A platform w/o javascript. Category links don't exist in this google bot version of the main Q&A page. On this Google version of the main Q&A page, the Pinterest-like tiles displaying individual Q&As are capped at 10. This means that the only way google bot can identify link juice being passed down to individual QAs (after we've directed them to this page) is through 10 random Q&As. C. All 2278 of the QAs are currently indexed in search. They are just indexed very very poorly in SERPs. My personal assumption, is that Google can't pass link juice to any of the Q&As (poor SERP) but registers them from the site map so it gets included in Google's index. My dilemma has me struggling between two different decisions: 1. Update the navigation in the header to remove the javascript and fundamentally change the look and feel of the Q&A platform. This will allow Google bot to navigate through Expert category links to pass link juice to all Q&As. or 2. Update the redirected main Q&A page to include hard coded category links with 100s of hard coded Q&As under each category page. Make it similar, ugly, flat and efficient for the crawling bots. Any suggestions would be greatly appreciated. I need to find a solution as soon as possible.
Intermediate & Advanced SEO | | TQContent0 -
Micro Site Penalty?
I have been carrying out On-Page optimisation only for a client www.shade7.co.nz. After three months or so I have been getting some great results, improving to the top three positions for at least 30 of 45 keywords targeted. Couple of more tweaks and I would be a very happy camper. Disaster overnight! Rankings CRASH! Unbeknown to me the client a month or so back decided to link just about every product/link on a micro site he owns (www.shademakers.com/ ) plus one other site he owns. Explorer I think discovered over 350 back-links (follow) from these sites! As this is a site he owns and it is targeting the same keywords I presume this falls into the EVIL bucket of SEO. Two part question do you believe I am correct that this is the reason for this rankings crash and what would be the best way to resolve this! server-side 301 redirect for the micro site? Delete the micro site (drastic measure) Remove all the links other than maybe one in the contact page saying visit our other site shade7 other options? The client or I have not received any bad link Emails from Google.
Intermediate & Advanced SEO | | Moving-Web-SEO-Auckland0 -
How come this site does so well?
Hi Guys, It's bugging the crap out of me why this site does so well http://www.stagedinburgh.com/ when I look at it's link profile its so weak and terrible plus many links comes from the sites they own. Somehow the site out ranks many sites for search terms like edinburgh stag party, edinburgh stag do, edinburgh stag weekends. Am I missing something? They seem to only have links from 13 domains and they aint great. What am I missing?
Intermediate & Advanced SEO | | PottyScotty0 -
Traffic down after site migration
Hi! I've been working on a campaign for http://www.alwayshobbies.com/, which has seen a 35% in drop in traffic since changing ecommerce platforms. It's now been two months, but there is no sign of recovery. We are in the middle of cleaning up the link profile as part of a resubmission request, but that has been ongoing since before the migration. A lot of redirects were needed after 10k 404s appeared in Webmaster Tools after the new launch, but these have been reduced to around 500. We've been pretty thorough here, but I thought it would be worth checking in case there's something we've missed.
Intermediate & Advanced SEO | | neooptic0 -
Optimal site structure for travel site
Hi there, I am seo-managing a travel website where we are going to make a new site structure next year. We have about 4000 pages on the site at the moment. The structure is only 2-levels at the moment: Level 1: Homepage Level 2: All other pages (4000 individual pages - (all with different urls)) We are adding another 2-3 levels, but we have a challenge: We have potentially 2 roads to the same product (e.g. "phuket diving product") domain.com/thailand/activities/diving/phuket-diving-product.asp domain.com/activities/diving/thailand/phuket-diving-product.asp I would very much appreciate your view on the problem: How do I solve this dilemma/challenge from a SEO standpoint? I want to avoid DC if possible, I also only want one landing page - for many reasons. And usability is of course also very important. Best regards, Chris
Intermediate & Advanced SEO | | sembseo0 -
Are there any concerns moving a site to https?
I am currently having analytics issues where the non-secured (http) front end of my site is not properly communicating to the backend (https) of my site. When a user jumps between the the secured and non-secured, it will display as a bounce in GA and I get duplicate visits. GA has a work around for this but it is messy and not working. So my question is, has anyone had good/bad experiences moving a non-secured site over to the secured side? Thanks!
Intermediate & Advanced SEO | | 2comarketing0 -
ReLaunching a very old site
Hi, I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped. Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory? The website is http://www.nlp-world.com Thanks
Intermediate & Advanced SEO | | pdmonline0