Branded Search Results
-
I was searching Walgreen and I noticed a link next to business link in the results. You click on it and it's a breakdown of the business - business bio. How does that appear? Is there something that can be done to have it display?
Image attached.
-
It's being pulled from their Wikipedia page. Google will generally attribute things like this to larger brands with significant search volume. You could try to fill out a comprehensive Wikipedia page for your business to see if you can get a similar card, but you'd have to generate a certain amount of search volume for G to add something like that.
Surprisingly, I couldn't find any schema markup on Walgreens website.
In a nutshell; you have to be a big enough powerhouse to get meta cards like this, or drive significant traffic.
-
Seems the current answer is mostly 1) Be a big brand 2) have a Wikipedia entry for your brand and 3) possibly Schema markup.
Here's a couple related posts on the subject:
https://foxtailmarketing.com/company-information-now-displaying-in-google-serps/
https://www.seroundtable.com/google-pop-up-information-box-18007.html
-
It only works for major brands recognized by Google. Special rules apply for such queries, for example if you google "walgreens.com" 1st page will show only 5 results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising for terms which are not in line with brand guidelines
Hi Fellow Mozzers, Happy New Year! - I have a client who run runs a leisure/recreation centre. The centre went through a change of name a couple of years ago. from XXXX recreation centre to xxxx youth and community centre. It is part of a wider organisation and so they have a 'content section dedicated to their centre. On the main landing page we have referred to the centre by both terms - however it seems from GA Search Console stats that the general public still refer to the centre by its old name. The manager would like the old term removed but I wonder whether this would impact on the SEO effectiveness of the page or not? Any Comments would be gratefully received.
Branding | | musthavemarketing0 -
What is your thoughts on the proper way for one brand to promote a sub-brand.
Greetings fellow Mozers! How Do Major Companies Promote Their New Sub-Brands I'm curious to see everyone's thoughts on how and what is the best process to promoting your companies new brand. I see companies like Wayfair.com promoting their sub-brand "All Modern" and "Wayfair supply" (maybe "sub-brand" isn't the best term) in the top left of the page as a link. I believe this is only a SEO play because they are only outbound links to the brand website. If you go to "All Modern" there are no links back to Wayfair. I then looked at a company like Gap.com and notice that all of their other brands are promoted on the website and are also interchangeably linked to one another. Does anyone have any thoughts on the best way to link and or promote your smaller brand that could potentially turn it into a Major Brand. Do you think this is just a SEO linking play. I'm curious to see everyone's thoughts
Branding | | rpaiva0 -
Auto Complete misspells our brand. Can we do anything about it?
Howdy! Let's say our French client's name is "Something Réseau". When we type in "Something" in Google, we're suggested "Something Réso" which sounds the same but is incorrect. In the past year, the correct name has sent +21,000 branded keywords visits, whereas the incorrect has sent shy of 800. The brand is not new. Anything we can do about it? Thanks!
Branding | | AxialDev0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
What do search engines consider brand signals?
After being hit by the Penguin stick, like good content marketers we are trying to focus on improving brand signals for our site. But I keep coming up against what exactly brand signals are. I can understand that if you are called 'Ziggle' and someone links to you with that in anchor text or mentions that name, that would be a brand signal. But we're on a generic domain (descriptive of the produt type), so what would constitute brand signals in our case?
Branding | | RogerElliott1 -
Branding exact match keyword domain
We have a keyword domain name that we'd like to show up in Google stores or brand suggestion. We used this exact keyword domain name for years to sell our products but now want to take it one step further and have the domain name show up in Google suggested brands or stores. We just filed for a TradeMark in the URL (they have about 57,000 domain names with active trademarks in their database). How do we get Google to recognize this domain name as either a brand or a store? Has anybody seen an example of a store or brand with a .com or .net in Google brands or Google stores? It may be that don't even allow URLs to show. Thanks
Branding | | mozworks0 -
What are the best/ your favourite brand pages?
I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom. Any ideas or examples would be much appreciated!
Branding | | wp20130