Pages optimised for similar subjects...?
-
Hello all,
I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things.An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is...
Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?
-
If these benefits are unique and require further information to explain each individually then it would be worthwhile, you wouldn't be diluting if the information on each page was unique.
You could have a little bit of information covering each benefit on the main page and then have a "read more" option which sends them to a new page with more information.
If you're just repeating yourself across different pages and there isn't helpful information then you will get no benefit from building out pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can keyword research be used across different similar sites in different countries?
I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?
Keyword Research | | Jason_Marsh1230 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
How can my news website display on first page
Hello, I just would like to know how can my news website display on first page in Google what should i do, the time i use WordPress to run the site. i have more than 20,000 post but i don't get good number of clicks my website is www.edb-news.com thank you
Keyword Research | | MajedAtwi0 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0 -
Duplicate Page Title Recommendation (For pretty much identical products)
Hi, I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page. The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product. This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles. For example Product A 3/4 Length | Keywords | Company Product A Full Length | Keywords | Company Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate. I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site. Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon? Cheers
Keyword Research | | TalarMade0 -
So you have a keyword, and you want to see what page a competitor ranks
Say you are looking at a bunch of keywords and you think a competitor ranks for one of them. Is there any simple tool you can use to 1. put in keyword 2. put in domain of site RESULT - it tells you exactly where the site ranks. Like **The site UpperYupper.com shows up on Page 3 at position 35 for the keyword "yupper undies" **
Keyword Research | | denimblog0 -
How to Optimise for Shopping Results
We have been having some modest success with Google Shopping results in the UK. However we are yet to understand exactly what makes one brand more likely to rank over another. We need to understand which factors are at play and just how best keywords can be optomised?
Keyword Research | | seanmccauley0