How would you improve our URL structure?
-
Hi Mozzers,
I have a question about the URL structure on our website (www.ikwilzitzakken.nl). We now have a main category with "zitzakken" (beanbags). We also have different brands, types and colours.
Now we have URL's like this: <a>https://www.ikwilzitzakken.nl/zitzakken/vetsak/vetsak-fs600-flokati-zitzak/_381_w_3544_3862_NL_1</a> which seems long and not clean. Please don't look at the query at the end, we can't do anything about that in our CMS.
In english this would be: https://www.iwantbeanbags.nl/beanbags/vetsak/vetsak-fs600-flokati-beanbag/_381_w_3544_3862_NL_1
How would you optimise this? We do have good rankings (this one ranks #1 for example), but I think our overall structure could be way better. Would love your thoughts about this.
-
Hi,
It is always good to have nice clean URL's, but I wouldn't advise trying to change them all just for the sake of wanting to change them, especially if they are ranking so well.
What could be way better than 1st place?
Google has even said in the past, not to change URL's for SEO purposes.
If you had a problem because of this, then it might be a different discussion, but for the most part, a URL plays just a tiny part of what Google looks at.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structuring navigation for maximum effect
Hi, I am working with a client (in the property niche) who has 200+ links on each page of their site mainly due to an extensive navigation menu. They have good domain authority (although some competitors have a lot better) and some excellent links from some fantastic domains but the keywords just aren’t moving. (Sidenote: most links point to the home page with some going to property detail pages not location pages which is where I’d like people to be landing). I am reviewing the site structure and other technical aspects and have some questions regarding how the navigation is structured. Firstly is 200+ links an ok number to have? Everything I read points to 100 being a magic number to aim for. Secondly, the site navigation menu contains a list of locations. The first tier being country, the second tier drops down to list the regions within that country, then a third tier drop down appears to list the towns and cities in those regions. So from any page in the site you can drill down to town/city locations. (Sidenote: I have run Hotjar on the site which shows most people are using the search facility not the navigation menu to search) Is this style of navigation ok or does it dilute the link authority/pagerank/juice being past to each page? Would a better option be to have the first and second tier in the drop down then the third level town navigation to appear in the sidebar at page level in the appropriate sections? What effect would such a change have on rankings?
On-Page Optimization | | caravan0 -
Improving the search function on my site...
Hi all, The search function on my site is pretty bad... it basically lists every single product for any search query. Has anyone got experience integrating a 3rd party tool such as Google Custom Search or Pardot and if so which would you recommend? Alternatively, any tips on improving/ creating rules for site search would be appreciated. https://www.boardwarehouse.co.uk/ Thanks, Alick
On-Page Optimization | | Alick3000 -
Best practice for URL structure - short and sweet, or double keyword?
We are just about to re-jig our main category pages and have found that different leading sites have taking different views on short and sweet url structure vs. repeated keywords1. For our website we have two options. We have two options: mywebsite.com/browse/birmingham/restaurants-in-birmingham or mywebsite.com/browse/birmingham/restaurants Someone like opentable have gone for short and sweet (opentable.co.uk/birmingham-restaurants) whereas people like Time Out have gone longer with multiple matches in the url (timeout.com/london/food-drink/londons-top-50-restaurants). Is there a consensus on which is better?
On-Page Optimization | | HireSpace0 -
URL Domain Used in Meta Description
Today I was asked if using a domain url in your meta description can have a negative impact on your website. This description includes a list of the homepage url, but directs visitors to a different internal page of the website. My concern fell with directing visitors to a different page of the site, but promoting the homepage in the description/snippet. With Penguin 2.1 release on the 4th, I'm very cautious of my links/urls. What are your thoughts behind this? What are the possible, if any negative impacts this could have on a site? This URL does have a brand name as so the Title.
On-Page Optimization | | flcity150 -
Question about url structure for large real estate website
I've been running a large real estate rental website for the past few years and on May 8, 2013 my Google traffic dropped by about 50%. I'm concerned that my current url structure might be causing thin content pages for certain rental type + location searches. My current directory structure is:
On-Page Optimization | | Amped
domain.com/home-rentals/california/
domain.com/home-rentals/california/beverly-hills/
domain.com/home-rentals/california/beverly-hills/90210/
domain.com/apartment-rentals/california/
domain.com/apartment-rentals/california/beverly-hills/
domain.com/apartment-rentals/california/beverly-hills/90210/
etc.. I was thinking of changing it to the following:
domain.com/rentals/california/
domain.com/rentals/california/beverly-hills/
domain.com/rentals/california/beverly-hills/90210/ ** Note: I'd provide users the ability to filter their results by rental type - by default all types would be displayed. Another question - my listing pages are currently displayed as:
domain.com/123456 And I've been thinking of changing it to:
domain.com/123456-123-Street-City-State-Zip Should I proceed with both changes - one or the one - neither - or something else I'm not thinking of? Thank you in advance!!0 -
Keyword in url, which way better?
Hello, is there a difference between urls for targeting keyword "brazil tourist visa" fastbrazilvisas.com/tourist or fastbrazilvisas.com/brazil-tourist-visa ? ran the report In-Page Optimization it tells "no keyword usage in url". is there an idea behind that? thanks
On-Page Optimization | | Kotkov0 -
Seasonal site structure
Bit of a complicated one for anyone who likes a challenge.. We sell a range of products which are very seasonal, so therefore have a seasonal section within the store with the products categorized into their relevant categories. In additon to this i wanted to also create a feature of each season so in effect pull forward on to a new tab the relevant season ie: Valentine so that customers didn't have to hunt for the products by going via seasonal shop etc The problem is that my site urls display last-category/product-title so in effect as the seasons change these urls will be deleted. They do remain elsewhere in our catalogue.. Does this make sense?
On-Page Optimization | | LadyApollo0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0