About Page - optimization keywords ideas
-
I am interested to know your thoughts on which keywords to target for your about page.
While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for.
Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design"
Regards Rod
-
No problem at all - I hope it helps a little
-Andy
-
Sorry, Andy. I must be tired. I have edited it now
-
Hi Rod,
Agree with Andy you're not really looking to target that page, however in my opinion i think you can utilise this page for more about company and prodcuts related keywords. Such as "Our Design services" , "Our B2B sulotions" etc.
-
Ahh you said Homepage above. "...which keywords to target for your home page"
The about us page isn't really one that you want to be SEOing for any of your key phrases. It's just a page that gives you some opportunity to tell your story and background. It isn't something that people would necessarily visit to purchase a product or service.
Is there a reason you are trying to get more people to it?
-Andy
-
My home page is doing well. It's the "about us" page that is getting very little traffic.
-
Hi Rod,
Your Homepage is literally an overview page and is also more about your brand overview - it is a bit of everything that introduces you.
I tend to map out the pages on a site and then look at what I have, what keywords should be aligned with those pages and then expand the keyword research to see what else it would make sense to talk about.
For your Homepage, if all you do is web-design, then something like "Brand Name | A Florida web design agency" - you get the idea.
Try not to be too specific and leave room in your keyword / page map to optimise your internal pages that drill down to skills you want to talk more about.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you find your ideas for content
Morning Mozzers, We have finally come to the point where we can start to focus on making good original content. We were wondering how you guys come up with ideas for your content. We are currently doing lots of keyword research to gather ideas and subject areas. But we are struggling with 'angles of attack'. Being an eCommerce site it is easy to do lots of "The 5 best products for this" type of content. But we feel there is limited value in these especially if we want to gain links to our articles in future as valued content. How do you come up with your ideas for more valuable and linkable content especially in very niche product areas. Thanks all.
Content Development | | ATP1 -
Single page verses multiple pages
I am working on a client website that has a Services section. Each service could have its own page. The problem is that some of the sections only have a 3 sentence paragraph. I am not sure if this is enough content to be considered quality. I am of course going to recommend that they revisit their copy and expand on what they do, but the question remains. Is it better to have one lengthy page of services or individual services/page even though the content is light? I know it would benefit from multiple if there was substantial content, but that is not the case in this instance. Thank you!
Content Development | | thinkseo0 -
How to write a good case study page?
Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William
Content Development | | wseabrook0 -
How do I properly sitemap a site with static pages + Wordpress in it's own directory?
I apologize for the awkward wording in the headline. No to the issue, I have a site with static pages that are created as follows: url.com, url.com/page1, url.com/page2, etc. I then have WordPress install at url.com/blog. What is the proper method for creating a comprehensive sitemap for my entire domain. I like the sitemap feature provided by Yoast SEO plugin but I assume it will only index the wordpress directory (url.com/blog). Any help would be greatly appreciated!
Content Development | | Qcmny0 -
Is putting introduction to new stories on the front page a good idea
Hi, i am trying to find out if i should be putting all the introduction to new stories on the front page of my magazine www.in2town.co.uk. I am not sure if to just put certain stories on the home page or if it would be better for seo reasons to put everything on the front page for the search engines to pick it up quickly. so for example, all health stories, all news stories and all lifestyle stories that have their own section, should i make sure that they all appear on the home page as an introduction. Or should i have them kept in their own section please do let me know
Content Development | | ClaireH-1848860 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0 -
Best strategy for content/articles. Individual pages or blog posts?
Hi all, Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post. More often I write it up as a static page so it fits in with the rest of my website more 'directly'. However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc... Just wondering if others encounter the same quandary?
Content Development | | davebrown19750 -
Different pages with very similar H1's - will I get a penalty?
I currently have text articles about various topics on my site - for this example say I have written about "Negative Reinforcement". This article is live over a month now and getting listed on the first google page with an added keyword which the article is specifically related to. Now I want to create an infographic related to the same topic "Negative Reinforcement" - but I want to call the page this infographic will go on "Negative Reinforcement Infographic" while the article is currently called just "Negative Reinforcement". Neither page will have duplicate content from each other. The article is 2,000+ words so I don't want to throw more into it by adding on the infographic and I want to specifically create the infographic as linkbait and on a stand alone page. I am curious if adding another page with such a similar title and H1 have any negative effect ("dilute" the strength of the other article), for example will google take having two different pages with such a similar heading as potential keyword stuffing and penalise the site?
Content Development | | GavinC0