Structured Data and Google Rich Cards for products

[K-WINTER]

It appears Google is moving towards the Rich Cards JSON-LD for all data. https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html

However on an ecommerce site when I have schema.org microdata structured data inline for a product and then I add the JSON-LD structured data Google treats that as two products on the page even though they are the same. To make the matter more confusing Bing doesn't appear to support JSON-LD.

I can go back to the inline structured data only, but that would mean when Rich Cards for products eventually come I won't be ready. What do you recommend I do for long term seo, go back to the old or press forward with JSON-LD?

[K-WINTER]

Thanks for the feedback Martijn. We have decided to  go the JSON-LD as you did. Having both markups on the page caused duplicate products in Google Search Console. We worried that might have negative effects.

[Martijn_Scheijbeler]

Hi Keith,

In this case I would say it really depends on how much traffic Bing is sending your way. In our case that was so low that we decided to remove the inline Schema.org implementation and go full in on JSON-LD although we knew Bing wasn't supporting it. As we see more initiatives move with JSON-LD I can't imagine that Bing also won't move that way.

Worst case you could add the content twice with both inline and JSON-LD, I can't prove it but for now I would say that it definitely wouldn't cause duplicate content.

Hope that helps, Martijn!