Practice Group location list Vs Individual Doctor list
-
We are a Healthcare system which has 70+ medical service/practice locations and 2500+ individual doctor lists. What is the best way manage these locations list, so they are not completing with each other in local search. for example, if search for "urgent care", we will like our medical practice group location show up before individual doctor in local search. What is the best practices for managing your group location lists and your individual doctor lists?
Thanks!
-
Thanks Vijay.
My question was more for local listing. How to optimize our group location lists, so they show up in Google 3 pack and minimize the completion with our own doctors.
-
Hi Nathan,
As per my understanding, you wish to get group pages up before the individual pages in the search results.
This is where Categories (group as you call them) and tags optimization become important, you have to optimize the categories page well to capture all the good elements of on-page SEO (like right title, H1, H2, brief meta description to compliment the title, and a brief content on the page capturing the right keywords you wish to target)
Individual doctor pages are to also be optimized well and linked via right group/category and tags.
This should do the trick, however, if some doctor ends up promoting his page via good off-page activities, the chances are that they would be competing with you in search result pages. So, plan a good SEO strategy for your Group/category pages and the whole website.
I hope this helps, let me know if you have further questions, I will be happy to help.
Thanks,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name.
Hi, for my brand Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name. Do anyone know why?
Image & Video Optimization | | danielax1 -
Should I create a Google Places listing for an online only store?
We currently run an e-commerce store that is online only. We do have an office address that I could list for Google Places, but it is not open to visitors so I am not sure if this would contravene the TOS. At the moment we are in the process of trying to build reviews and Google's revamped 'Places for Businesses' looks like it would be a great tool for monitoring and responding to reviews. From what I can see, though, it is only available to those with a Google Places listing. I am also looking into independent review services, but typically these cost £100 per month minimum, whereas Places for Business would be free. Is there a way that we can use Google Places to build reviews, given that we do not have an actual shopfront? If not, does anyone have any advice on how an online only store can build reviews in the same manner using Google's own tools?
Image & Video Optimization | | pugh0 -
Amazon RTMP S3 vs Vimeo PRO vs Wistia? (Download Protection)
Context: A membership site, focused on a Russian market which is known to culturally pirate everything they see. Granted: ultimately you cannot hide video as a person can take a screen-capture/video camera method ultimately. Having said that. Is it still worth going the RTMP S3 route? Vs say Vimeo and Wistia. Will it help a bit or its a technology that is dying? Also with Vimeo PRO vs Wistia generally Vimeo is better value, but how is their analytics compared to Wistia (per user stats) if possible? Vimeo is a very popular, therefore downloaded 3rd party apps exist plentifully, is Wistia's platform unique to Vimeo in terms of its embed format if its same format this means that the commonly available tools as for Vimeo will work for Wistia, how ever if its different, and less popular as RTMP S3 is in this case less tools are available for it. Is that the case for Wistia?
Image & Video Optimization | | vmialik0 -
YOUTUBE BEST PRACTICE for SEO
We have made a seriers of videos, shouled we link them together in the description or in the video itself on youtube for favorable results? What else cn we do to help other that writing a good quality description, use the customize options in youtube and then place the embed for the video on a content rich page about the subject. Ofcourse the keyword is in the first part of the title, and we use keywords as anchor text back to the video page. Also make sure it is in a good video sitemap? Other than that, what do you suggest? p-3VepAtpvk
Image & Video Optimization | | jdcline0 -
Can this make one's local listing vanish from Google local search?
Hi All, Does anyone know if selecting "Yes, this business serves customers at their locations" under "service areas and location settings" in Google Places can cause a business's listing to disappear from Google local search? My interior designer client has a bricks-and-mortar location, was ranking at about #20 for "interior designer" in Portland, and now has dropped from local search. I had "No, all customers come to the business location" selected previously. In the past week, before the vanishing, I made these changes: 1. changed the service area to "Yes, this business serves customers at their locations", 2. removed "Portland" from the description in Google Places, and 3. submitted maybe two dozen directory listings to high DA sites (using Whitespark as the tool for determining where to post). Thanks everyone! Zack
Image & Video Optimization | | HammerandHand0 -
Placing video testimonials on website vs. YouTube
We have produced a number of video guest testimonials. Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)? Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website? Thanks.
Image & Video Optimization | | ahw0 -
How to get my forum to be listed on Google in the Discussions section?
I'm running several community sites with forums (for example http:// www.finalstitch.co.uk). All of those sites have a forum section like http://http://www.finalstitch.co.uk/forum/ So far Google didn't recognize the forum. When I search for the site and click the Discussions filter on the left, no forum topics from my site show up. What should I do to change that? Thank you. 20110616-gu1beph7p673x1jkgahy1q63r.jpg
Image & Video Optimization | | asmirasro0 -
Citations have dissapeared from places listing
This site citations have dissapeared from the 'more about this place' and looks to have effected the maps ranking by dropping the listing a few places: http://maps.google.com.au/maps/place?hl=en&ie=UTF8&q=stella+settlements&fb=1&gl=au&hq=stella+settlements&hnear=Perth+WA&cid=9895804169495459418&z=14 The citations that have been removed are: http://www.truelocal.com.au/business/stella-settlements/burswood http://www.hotfrog.com.au/Companies/Stella-Settlements http://www.yellowpages.com.au/wa/burswood/stella-settlements-13951907-listing.html (all of these are listed on other competitors citations currently) (also the places page is using the reviews on Truelocal.com.au listing above which is strange) Do you know why these citations listings have been removed, however these have not been removed on competitors places pages by Google? thanks
Image & Video Optimization | | nickydunin0