How to optimise Youtube videos
-
Hello Mozers
I have four individual 'Benefits' videos on our companies Youtube channel. Three describe individual benefits and one is a composite of all three. All the videos have an audio script to accompany the visuals.
I have been asked to optimise these videos and so far I have added:
Title, Description and tags within the 'Info & Setting' section for each video.
However I am sure that I should be adding more information to optimise these videos more completely. I have the audio transcript in written form and have a hunch I should be adding the relevant audio transcript to each video.
Currently in the section 'Add new subtitles on CC' I have 'Published' 'English (Automatic), which is an approximation of the actual script.
Could anyone point me to a resource which clearly shows how to accurately add subtitles to a video. Is it just a case of cutting and pasting and manually timing, or is there a slicker way of adding the text?
Thanks
Catherine
-
Hi Catherine,
I am pretty sure the only way of doing this is by manually going through the video & adding he subtitles manually, it is the most accurate way as the automated process can make mistakes & leave a bad user experience.
When logged into YouTube Navigate To >> Creator Studio > Video Manager >> Click the video you wish to edit >> Create subtitles or cc >> select your language. Run through the video & add the subtitles manually.
https://support.google.com/youtube/answer/2734796?hl=en
Another step would be adding a link to the landing page where the videos are embedded in order for users to link to your site & service offering. Video sitemaps can also be added to your site to improve your visibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Getting Youtube Channel to Appear in Own Brand Search Results
Hi There When searching for a company's name, the company's YouTube channel infrequently appears on page 2, and more often than not a single video is displayed rather than the channel itself. If you search for Moz, there video's appear on page 1. https://www.google.co.uk/search?safe=active&sxsrf=ACYBGNSFXYC_ZW2NSU7MGBPkVLQaKwArZA%3A1574343148737&source=hp&ei=7JHWXamfKrC7gwf1roS4BA&q=moz&oq=moz&gs_l=psy-ab.3..35i39l2j0i67j0i131i67j0i67l6.680.953..1052...0.0..0.86.239.3......0....1..gws-wiz.......0i131.PYRZrWhmps0&ved=0ahUKEwipxYehtfvlAhWw3eAKHXUXAUcQ4dUDCAg&uact=5 I've added a rich schema link on the site to the YouTube channel, but could I ask what else I can do, either on the site or on YouTube to create a stronger connection between our brand name and our YouTube channel? Many Thanks In Advance For Your Assistance
Social Media | | ruislip183 -
Is it important for SEO that YouTube and Google + be used under the same Google Account?
Hello - I have a client that has their Google Plus and YouTube under separate Google accounts. My thoughts are that it'd be best for SEO and awareness with Google that their active YouTube channel to be under their active Google Plus account. My question is: Is it recommended for SEO that we upload the videos to her prominent Google business account (they only have about 100 subscribers)? If we did this we would delete them from the other account to avoid dup. content. We are in a position where we can make this change easily if it is recommended and good for SEO--which I would think it would be. So we would like to know now if we should make this change before we grow the YouTube channel further, or if we should leave it how it is. Any insight would be very helpful! Thank you!
Social Media | | dirigodev0 -
YouTube Listing Videos That We Didn't Upload
Our Company has recently started doing videos on installation and product features. As we were going through our Google YouTube Analytic, we noticed there are random letters and numbers that are coming up as a video (example:YsQgAQPykMI), although it is not a link. _Where we are finding this information: Google YouTube Analytic under the Comment section. The bottom section will list the videos that the channel has uploaded and its respective link. _ 1. What and why is YouTube pulling this information? 2. How can I remove this from our listing? 3. What are future measures we can take to prevent this from happening again? Unfortunately, I'm not able to upload an image to show you exactly what the issue is. Thanks for your help, Tamara HzS9DYi
Social Media | | WebRiverGroup0 -
Youtube as seen on error
I have a yt channel with almost 9000 subscribers. On it i post video game guides (partnered through machinima so its allowed) and then i embed the videos onto my site. All my competitors do teh same but when they do so it will display a message saying "As seen on "site name" " with a link there. For whatever reason my site link does not show It says As seen on but no link. not even my site name. it just says "As seen on BLANK" How can I fix this?
Social Media | | webfeatseo0 -
Lots of youtube videos, but no links.
Hi, I have more than 100 videos on youtube with thousands of visits. This videos are often inserted in other websites, but I don't get links from them. How to take advantage of it?
Social Media | | ociosu0 -
Building video content for social markers
Where is the best placement for FB, twitter, and G+ shares. This is a non=profit site.. trying to give some juice to event sponsors...and any other feedback.. Golf tournament [" target="_blank">>](<img src= "Hosted by imgur.com") [http://imgur.com/ADzSq.png](<a href= "Hosted by imgur.com")" target="_blank">a>
Social Media | | johnshearer0 -
YouTube Views?
Does anyone have any guesses on how YouTube views are counted? Are views unique or can a single individual view a clip multiple times? I have also heard rumor say that AUTOPLAY views from your profile page do not count.
Social Media | | Thos0030