How do i learn how to read my champaign soi can improve visiblity?
-
I have a visibilty of 1.17% andanother raknking of #7 keyword how good are these marks?
-
Hi Charles!
I would love to help but I need a little more details to provide an answer that will really help you improve your campaign!
To get a jumpstart on improving your rankings in the SERPs, I recommend asking yourself the following questions about your website:
- What is the domain age?
- What is the domain authority?
- Are there optimized title tags for all of the webpages?
- Are the website's meta descriptions optimized?
- Are there high quality backlinks linking to the website?
- What is the website speed (on both desktop AND mobile)?
- Is the website mobile friendly?
- Is the website secure?
All of these factors could be reasons why you might not be performing as well as some of your competitors. Then, take this same this of questions and run it by the top competitors ranking for the keywords you want to rank for. This will give you a better idea of where you stand, where they stand, and how to outperform them.
-
Hi Charles,
I would say that this might require a little bit more context if I'm being totally honest.
Visibility scores are often a metric created by SERP tracking software and how they're calculated can vary, making it hard to understand the impact of your 1.17% visbility score.
In regards to keyword rankings and your position 7 SERP, it's hard to say how good it is without understanding what the keyword is you're ranking for and the service your website provides. For example, if you're an industry leader with a ranking of #7 for your brand term, it's likely that this is a negative result. On the other hand, if you're a small travel blog and you're ranking position 7 for 'travel blog', then it's likely that you're doing pretty well!
All in all, I would say try and compare it to your industry averages and benchmark against your competitors to find out exactly how you're doing.
regards,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
How to improve good ppc campaign?
Hi guys, I'm managing PPC campaign for one of my client.
Paid Search Marketing | | EdmondHong87
Its locksmith campaign in the US, so you can imagine that the competition is very high. We are getting really good results. almost 50% conversion rate, all the keys are in average position of 1.5, the quality score is high (between 6-10),Search Lost IS, is really low. Everything split to group, zip code, cities, for mobile or desktop... basically everything is going really well. BUT as we always want to increased the results and like all if us we have the presser from the client to improve and get more results, i feel that im a bit stuck. What other stuff i can do to improve\extend the campaign ? Any tips are more then welcome!0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
Product listing Ads and the product descriptions. How much of a factor is this in visibility?
I've scoured the web trying to find some proof of whether the product listing text uploaded to GMC is in fact a factor in showing up or whether its just the title that matters. Basically, does anyone know if the product descriptions play a large factor in showing up or is it just the landing page text and the title? I also wonder just how much text is worth putting there, it seems there is a 500 character limit.
Paid Search Marketing | | iAnalyst.com0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0 -
Does anyone have a good resource for learning PPC?
Hi guys I'm looking for a good resource to brush up on PPC. Any help would be great. Thanks
Paid Search Marketing | | flemingsteele0
