Requesting udpate's from old domain to new domain
-
Hey guys,
We had a domain change three years ago now which was redirected. Many of the old domains have not been updated to the new domain. The redirect is in place. I'm just wondering if there would it be a worthwhile exercise to reach out to sites to request an update of the URL link from an SEO perspective?
Many thanks
Rob
-
No problem, best of luck
-
Thank's David, I think it will be useful in cases where the anchor text is showing the old domain.
-
Many thanks, Sean, that article you shared is very useful and could be a real timesaver. I will probably go through some of the processes though as it's the opportunity of spreading some of the authority on other pages that could provide a better landing page.
-
Many thank's Andy, as per Seans response this might seem like a redundant exercise however if I mix up the destinations urls as you suggest well then I may get some benefit to other pages.
-
As long as you have the redirects in place and they are working, you should be good to go. The only case where I could see this being a slight benefit is if you were using a keyword-driven domain, as you could see some slight exact match help in ranking (but I doubt it).
On the flip side, it is nice to have everything matching, so I would look at the time involved in getting all the links updated and see if is worth the time investment.
-
Hi Rob,
Historically, updating redirects by amending the URL at their source DID pass on SEO value as each redirect chain caused a link to lose a small portion of equity - I believe this is what Andy is referring to.
A few weeks ago, Google announced that this is no longer the case and 301 redirects DON'T lose any equity any longer. This update now means that webmasters no longer have to spend time updating links at their source, rendering the practice of outreach pretty much redundant.
You can check out the blog here - https://moz.com/blog/301-redirection-rules-for-seo
In short, I wouldn't bother with any outreaching as it'll provide zero SEO benefit.
All the best,
Sean -
Hi Rob,
Always worthwhile - from an SEO perspective, it might only be a small benefit, but lots of small benefits do add up.
It also helps if someone clicks on a link and is taken to the page that is indicated rather than being redirected somewhere else.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain seo vs subdomain
when building links is it better to link to the main domain (www.aabbccarpetcleaning.com) or www.aabbcccarpetcleaning/carpet-rug-cleaning
Link Building | | dhanson240 -
Is it better to have backlinks from domains with medium DA, UR, using same language and good relevancy, or backlinks from domains with high DA, UR but using another language and with less relevancy?
Dear all, while I understand that quality backlinks with high DA, UR, same-language and relevancy would be best, would backlinks with high DA, UR but less relevancy and using languages other than the one used in my website be something good? Or would they do more harm than anything else and still be outcompeted by backlinks with lower DA, UR but same language and/or more relevancy? Thank you Frank
Link Building | | Frank_Smith0 -
What's more important page authority Vs domain authority?
Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!
Link Building | | vanplus1 -
Anything to bear in mind when setting up a related 'family' of sites with linking between them?
We've spun out content from a single finance related news/analysis site (running for about 2 years) into several topic-specific sites on individual topics (markets, investment etc etc). They're all on the same server, use the same CMS (using a multisite setup), and share largely the same codebase, though obviously with customisations for the site names, and we've made sure each has a distinct identity. At the bottom of each page, we're linking to 'latest posts on the network', aggregating the 5 most recent posts from all the sites and displaying them in the footer. We've obviously made sure the actual content is completely unique on each site though. Just wondering if anyone has any tips about ensuring we don't dilute our SEO too much. and how to maximise our effectiveness?
Link Building | | topnotch180 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0 -
301 Redirect Domains with old links
I came across a nice discovery of about 20 old domain names that each have many root domains and a bit of DA. I want to know the best way to utilize them without any type of penalty. Currently, (as of an hour ago) I am 301 redirecting all of them to the most relative pages on a single domain. Will i get the majority of the link juice from the domains? I'm excited to see what will happen here. Thanks in advance, Daniel
Link Building | | seoninja200 -
New links for Internal Anchor Text
If pages get moved and 301s are in place is it still important to update the anchor text links to the new page url? For example would it be optimal to go through old blog posts and change the urls for the anchor text if the old anchor text url redirects to the new page url.
Link Building | | jmansd0