Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to integrate two websites, post-merger?
-
One of my clients has just been bought by a much larger company and thus will be losing their website and brand name.
My client's site has built up a lot of traffic and authority in its space, so we are very nervous about losing all of this after the sale has gone through. The purchasing company intends for my client's services to be represented on its own website, so I am wondering, from a technical standpoint, what the best way is of going ahead with this, since my client will continue to work with the new company and would like to keep us onboard.
Should we doing an 80/20 analysis, recreate our most valuable pages (eg. 70%+ of traffic is to home page) on the new site, then 301 each of these pages individually to its equivalent on the new site, while retaining as much of the old pages' on-page content/structure as possible?
One thing I am concerned about is the fact that a large chunk of traffic is from brand searches. Again, should we simply recreate the home page with a page title of e.g. "X company is now part of Y company" in order that we'll still rank highly for the old company's brand name?
Any advice on how to go about this is much appreciated.
-
Hi There ,
We had a similar situation with a client, who had used a separate website name for his company (with a DA 20) http://www.divvymaster.com/ and wanted to his website product separately on another website https://www.fairsplit.com/
We built the new website, 301 redirected all the old website right pages to their equivalent/ parallel pages on the new website.
As for the main domain, we used explanatory links with text to explain the migration to the user. This had following impact.
The old website divvymaster.com DA fell from 20 to 9. The new website authority is around 20 from 1 in 2.5 months.
We are getting traffic for almost all the ranked keywords from earlier website plus more visibility on search engines for new keywords for the new website. So, we consider that we were able to pass the authority of the website.
Having said that, we also did some good organic backlinking work for the new website. But I would recommend passing the authority to right pages with 301 and informing the users about the redirect on the right pages.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is penalized from google with no message in GWT.
On 26 of October 2018 My website have around 1 million pages indexed on google. but after hour when I checked my website was banned from google and all pages were removed. I checked my GWT and I did not receive any message. Can any one tell me what are the possible reasons and how can I recover my website? My website link is https://www.whoseno.com
Intermediate & Advanced SEO | | WhoseNo0 -
Guest Post - What to reply when blogger ask for $$ to post a content?
Guest Post - What to reply when blogger ask for $$ to post a content? I did not want to pay $$ to post guest post.
Intermediate & Advanced SEO | | varunrupal0 -
Two blogs on a single domain?
Hi guys, Does anyone have any experience of having (trying to rank) two separate blogs existing on one domain, for instance: www.companysite.com/service1/blogwww.companysite.com/service2/blogThese 2 pages (service 1 and service 2) offer completely different services (rank for different keywords).(for example, a company that provides 2 separate services: SEO service and IT service)Do you think it is a good/bad/confusing search engine practice trying to have separate blogs for each service or do you think there should be only one blog that contains content for both services?Bearing in mind that there is an already existing subdomain for a non-profit part of business that ranks for different keywords: non-profit.companysite.comand it will potentially have another blog so the URL would look like: non-profit.companysite.com/blogAny ideas would be appreciated!Thanks
Intermediate & Advanced SEO | | kellys.marketing0 -
OMG. RAND IS ATTACKED! (in a blog post)
I posted a link to Rand's recent Moz Blog in another forum. One of the users posted a link to this article as a counter point. Thoughts? [title edited by staff for clarity]
Intermediate & Advanced SEO | | AWCthreads2 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Posting same video on both Vimeo and Youtube
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0 -
Export Website into XML File
Hi, I am having an agency optimize the content on my sites. I need to create XML Schema before I export the content into XML. What is best way to export content including meta tags for an entire site along with the steps on how to?
Intermediate & Advanced SEO | | Melia0