One website with multiple advertising domains?
-
Working on a website for a business with distinct lines of business, one is more B2C and one is B2B yet the type of service is related. To think of an example, let's say it's for a photographer who does weddings, but also does real estate photography. He wants to make sure he can market to each audience separately so when they go to his homepage the homepage content is oriented for the services that audience is looking for.
If you use two separate websites, they have to be totally unique to avoid dupe content flags, and you also end up diluting each website's domain authority since you are spreading your inbound links between two different websites. However would this be the optimum strategy then?
One website hosted on: bozophotography.com
A second domain: bozoweddings.com that has a 301 redirect to the wedding section home page on bozophotography.com
A third domain: bozorealestatephotos.com that has a 301 redirect to the real estate section home page.
So on certain advertising, business cards, etc, the business could choose which domain they want to publicize to insure the audience sees a home page related to that line of business.
I suppose you could publicize it as a subdomain like: realestate.bozophotography.com or as a slash address: bozophotography.com/weddings but those seem much less professional, visually, than just having bozoweddings.com.
There is rumor you don't quite get 100% of the link juice, but the main domain would be used the majority of the time so I really see no downside?
-
The domains in question are brand new and have no website associated with them. As I described, they are just being used for advertising to certain audiences.
Essentially instead of using subdomains (department.domain.com) or sub folders domain.com/department, I want to use domaindepartment.com so I can print domaindepartment.com on business cards and those recipients when they go to domaindepartment.com they will be redirect to the department section of domain.com
-
If the domain being moved has pages with good content that are ranking, the content of those pages should be moved to the new domain. That will help preserve traffic that comes into those pages. Get these pages ready, but don't publish they until you are ready to make the switch.
The hosting for the domain being moved should be kept permanently. You can reduce the plan to low traffic levels but it needs to be there with your redirects. If you abandon it then any traffic that clicks through links will not be redirected and the value of links pointing to the domain will be lost.
If there are links on other sites that you can have edited to their new destination, contact those webmasters after the redirect has been made.
Starting soon, before the switch. Place notices that click to short announcements on the domain being moved telling customers about the switch. That will hold current customers and not surprise them when the switch occurs.
After the switch, the links to the domain that was moved will now point to the combined domain. If these sites have different link sources then they will be combined in the new domain. If the domain being moved had lots of different links that the domain being moved to that will give maximum benefit. If they duplicate one another's links then the benefit will be very small.
You can notify google of the redirect in your search console.
There are many fine points of redirecting that might not be covered above. If you have not done this before it would be wise to have an experience SEO help you plan and execute the move. That way all of the things that you do will be checked and they will watch to be sure that nothing is missed. I am not saying this because I am looking for work. I don't do work for others. I only work on my own sites. I am saying this because its a smart thing to do if you don't have a bit of experience with moving domains.
-
So The strategy being considered at this point is to have the domain name used for advertising one of the service types to do a 301 redirect to the subsection home page of that service on the main website.
I'm curious what Google will do when it sees this domain in links on Yelp, etc and sees there are no pages for this website and it only redirects to this other domain? I assume Google won't index it, which is fine, but could it somehow have a negative effect on the main website, other than maybe losing 10% of the 'link juice' for backlinks using the alternate domain name? Or should we put a robots.txt on the domain's website (that isn't redirected) with a noindex directive to be safe? Or could that trigger some sort of red flag with Google Places for business that we are using a domain for advertising that is redirected and not indexed?
-
Everything that I believe about SEO tells me that a big and diverse photography site will perform better than two little photography sites. So I would offer multiple photography services on the same domain.
I don't think that a person who shoots photos at weddings is going to be a total bozo about shooting photos of houses or offices. Great photographers are great photographers and their body of knowledge is versatile and transferable to different subjects.
Also, I think that a person who lands on a website about photography and is given choices for weddings, real estate, product, and other types of photography is going to think that they should leave right away. They might find respect in the individual or the team that offers these many services.
I think that for every customer that you lose because he thinks that you can't do more than one type of photography, you will gain a customer who gets wedding photos done and then comes back for more good work related to real estate. Lots of people who are getting married are also going to be in the process of selling a home. They hopefully will not be hiring you for another wedding any time soon. Repeat customers are easier sells than a potential customer who knows nothing about you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Revert to old domain w/ better DA/PA or stick with new one?
I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page. The new domain is http://www.bohmkalish.com and the old domain was http://www.ssdlawcalifornia.com. However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain? The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
Intermediate & Advanced SEO | | BohmKalish1230 -
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
Merging 4 websites into one for a new site release (301 question)
Hi guys and girls, I have a client that has 4 very outdated websites with about 50 pages on each. They are made up like: 1 brand group and 3 for each individual key service they offer, so let's call them: brand.com (A) brand-service-1.com (B) brand-service-2.com (C) brand-service-3.com (D) We've rebuilt the main site and aggregated all the content from the others (99% re-written). Am I correct in thinking the process for the new lauch would be: 1. Launch the new site on brand.com (A) and 301 all the old brand.com (A) pages to the related pages on the new site. 2. Redirect the other websites (B,C,D) on a domain level to the new site on the brand.com (A) domain. 3. Clean up the old URL's, sitemaps, errors in Google WMT Is this right? Anything I missed/better practices? I was also wondering if I should redirect B,C,D in stages, or use page level redirects.
Intermediate & Advanced SEO | | shloy23-2945840 -
Redirect multiple domains to a primary domain
Hello that such I make the following query imagine we have three domains on the same thematic or category primary domain: domain-antiguo1.com (3 years) (200 Backlink), domain-antiguo2.net (10 years) (1000 Backlinks) and domain-antiguo3.com (6 years) (500 Backlinks) and decide to redirect all these domains favorite one: domain-principal.com The three domains registered refeccionar this google webmaster, has its respective income sitemap and google webmaster area change of address to the main domain the three domains are my property It would have a penalty for doing this practice?
Intermediate & Advanced SEO | | globotec0 -
Unable to Crawl my Website
Hi all, I have a website that I am trying to promote, but tried to add it here in SEOMoz and got the following message: We have detected that the root domain evolving-networks.co.uk does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. Does anyone know why this website cannot be crawled? Please help. Thank you in advance!
Intermediate & Advanced SEO | | LSDigital0 -
How to deal with competition with a similar domain name as my client website?
How can I deal with other websites that have a keyword domain name similar to my client website? I get a few domains similar to my client domain name just to avoid the same issue, but there are a few others ranking for the same keywords and I don't want posible customers get confused with a similar domain name. I have social media (Facebook, Twitter, Linked in and etc), but they are not ranking on the first page. This is the situation: www.domain.com that would be my client's domain. And the competition: www.bestdomain.com www.thedomain.com www.domaincomapany.com And a few more. At this time my client is ranking #1 position, but all the others ar 1 or 2 positions bellow.
Intermediate & Advanced SEO | | jpgprinting0 -
New Site: Use Aged Domain Name or Buy New Domain Name?
Hi,
Intermediate & Advanced SEO | | peterwhitewebdesign
I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!0 -
Redirecting Powerful Domains
What do you do if you have a client that never implemented a 301 redirect on their domain? For example here are the OSE stats for the URLs; http://url.com PA: 48 DA: 50 LRD: 65 TL: 1,084 FB: 178 FB: 14 T:5 http://www.url.com PA: 51 DA: 50 LRD: 165 TL: 2,271 FB: 178 FB: 14 T:5 G+1:3 My first instincts are to redirect the first one to the second one, but is it too late for that? Will that screw up all of their established stats? Any input or examples of past experiences with this would be great.
Intermediate & Advanced SEO | | MichaelWeisbaum0