One website with multiple advertising domains?
-
Working on a website for a business with distinct lines of business, one is more B2C and one is B2B yet the type of service is related. To think of an example, let's say it's for a photographer who does weddings, but also does real estate photography. He wants to make sure he can market to each audience separately so when they go to his homepage the homepage content is oriented for the services that audience is looking for.
If you use two separate websites, they have to be totally unique to avoid dupe content flags, and you also end up diluting each website's domain authority since you are spreading your inbound links between two different websites. However would this be the optimum strategy then?
One website hosted on: bozophotography.com
A second domain: bozoweddings.com that has a 301 redirect to the wedding section home page on bozophotography.com
A third domain: bozorealestatephotos.com that has a 301 redirect to the real estate section home page.
So on certain advertising, business cards, etc, the business could choose which domain they want to publicize to insure the audience sees a home page related to that line of business.
I suppose you could publicize it as a subdomain like: realestate.bozophotography.com or as a slash address: bozophotography.com/weddings but those seem much less professional, visually, than just having bozoweddings.com.
There is rumor you don't quite get 100% of the link juice, but the main domain would be used the majority of the time so I really see no downside?
-
The domains in question are brand new and have no website associated with them. As I described, they are just being used for advertising to certain audiences.
Essentially instead of using subdomains (department.domain.com) or sub folders domain.com/department, I want to use domaindepartment.com so I can print domaindepartment.com on business cards and those recipients when they go to domaindepartment.com they will be redirect to the department section of domain.com
-
If the domain being moved has pages with good content that are ranking, the content of those pages should be moved to the new domain. That will help preserve traffic that comes into those pages. Get these pages ready, but don't publish they until you are ready to make the switch.
The hosting for the domain being moved should be kept permanently. You can reduce the plan to low traffic levels but it needs to be there with your redirects. If you abandon it then any traffic that clicks through links will not be redirected and the value of links pointing to the domain will be lost.
If there are links on other sites that you can have edited to their new destination, contact those webmasters after the redirect has been made.
Starting soon, before the switch. Place notices that click to short announcements on the domain being moved telling customers about the switch. That will hold current customers and not surprise them when the switch occurs.
After the switch, the links to the domain that was moved will now point to the combined domain. If these sites have different link sources then they will be combined in the new domain. If the domain being moved had lots of different links that the domain being moved to that will give maximum benefit. If they duplicate one another's links then the benefit will be very small.
You can notify google of the redirect in your search console.
There are many fine points of redirecting that might not be covered above. If you have not done this before it would be wise to have an experience SEO help you plan and execute the move. That way all of the things that you do will be checked and they will watch to be sure that nothing is missed. I am not saying this because I am looking for work. I don't do work for others. I only work on my own sites. I am saying this because its a smart thing to do if you don't have a bit of experience with moving domains.
-
So The strategy being considered at this point is to have the domain name used for advertising one of the service types to do a 301 redirect to the subsection home page of that service on the main website.
I'm curious what Google will do when it sees this domain in links on Yelp, etc and sees there are no pages for this website and it only redirects to this other domain? I assume Google won't index it, which is fine, but could it somehow have a negative effect on the main website, other than maybe losing 10% of the 'link juice' for backlinks using the alternate domain name? Or should we put a robots.txt on the domain's website (that isn't redirected) with a noindex directive to be safe? Or could that trigger some sort of red flag with Google Places for business that we are using a domain for advertising that is redirected and not indexed?
-
Everything that I believe about SEO tells me that a big and diverse photography site will perform better than two little photography sites. So I would offer multiple photography services on the same domain.
I don't think that a person who shoots photos at weddings is going to be a total bozo about shooting photos of houses or offices. Great photographers are great photographers and their body of knowledge is versatile and transferable to different subjects.
Also, I think that a person who lands on a website about photography and is given choices for weddings, real estate, product, and other types of photography is going to think that they should leave right away. They might find respect in the individual or the team that offers these many services.
I think that for every customer that you lose because he thinks that you can't do more than one type of photography, you will gain a customer who gets wedding photos done and then comes back for more good work related to real estate. Lots of people who are getting married are also going to be in the process of selling a home. They hopefully will not be hiring you for another wedding any time soon. Repeat customers are easier sells than a potential customer who knows nothing about you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tips for optimizing website for one long term keyword
Hello, I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with? I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide? I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one? This is very important subject for my business and any advice will be most highly valued. Many thanks
Intermediate & Advanced SEO | | bidilover0 -
Question about multiple websites in same field
I know what most people say that it is best to only have the 1 website for focus but if we can put this to the back of our minds, if we create 2 different websites that are totally different designs (one upmarket one and one targeting the cheaper market) but in the same fields (printing) and go after 80% of the same keywords is this ok (could we be penalized). Please note we will not be interlinking the websites, the website .will be on different servers and the names will be registered under different people (2 partners in the business). We will however be accessing webmaster tools from the same location.
Intermediate & Advanced SEO | | BobAnderson0 -
Linking Within Website
Hello - I have about 10 landing pages that I am focusing on ranking for and I'm doing okay. My question is should I have all these pages on a drop down menu from my home page or is the innerlinking too much? http://www.kasplacement.com
Intermediate & Advanced SEO | | ksundheim10 -
Are sub domains considered completely different than the root domain?
We have a project that is going to generate duplicate content. If we move the new content to a sub-domain (E.g. product.domain.com) will it still be considered duplicate content to the root domain? Or is it like having two completely different domains? Thanks!
Intermediate & Advanced SEO | | tripled5110 -
Content Marketing: Should we build a separate website or built in site within the Website itself?
Hi Mozzers, Client: Big carpet cleaner player in the carpet cleaning industry Main Goal: Creating good content to Get more organic traffic to our main site Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site. SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site? I personally think that it should be separated from the main site because of the main reasons: A followed link to the main site Anchor texts implementation linking back to our service pages If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site. Can someone tell me what would be the best in terms of SEO? P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial? Thank you Guys
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Hosting images on multiple domains
I'm taking the following from http://developer.yahoo.com/performance/rules.html "Splitting components allows you to maximize parallel downloads. Make sure you're using not more than 2-4 domains because of the DNS lookup penalty. For example, you can host your HTML and dynamic content on www.example.org and split static components between static1.example.org and static2.example.org" What I want to do is load page images (it's an eCommerce site) from multiple sub domains to reduce load times. I'm assuming that this is perfectly OK to do - I cannot think of any reason that this wouldn't be a good tactic to go with. Does anyone know of (or can think of) a reason why taking this approach could be in any way detrimental. Cheers mozzers.
Intermediate & Advanced SEO | | eventurerob0 -
Multiple Domain names pointing at one website
Hello, A collegue has asked if we can buy multiple domain names which contain keywords and point them at our website. Is this good practise or will it be seen as spam? Will these domains actually get ranked? I'm sure I'm not the first person to raise this but can't seem to find any questions and answers about this. Thanks Mark
Intermediate & Advanced SEO | | markc-1971830 -
Domains
I am currently working on a huge website which ranks very well receiving 150,000 visitors every day. I have been offered the chance to buy some more domain names which would suit my keywords in the current site. These domains as a keyword also receive huge amounts of traffic. Would it be beneficial for me to do this....if so why? Thanks
Intermediate & Advanced SEO | | wazza19850