When rebranding, what's the best thing to do with the new domain before rebranding?
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A. Do nothing
B. Redirect to legacy site (current domain)
C. Create a placeholder with information about the rebranding
D. Other...What do you think is best?
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I would say make sure to include a 'meta no index' tag and block search engines from crawling it with a robots.txt. Then you can think about creating a placeholder with information about the rebrand. No sense in having it indexed just yet.
Hope that helps some.
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