Second Store URL
-
Our store has been up and running for about 18 months and has been more successful than expected. Unfortunately we have run into a few minor issues with customers wanting to pick up in store but much of the online parts we sell are drop ship. We have made the decision to open a second store. One will support our brand (using current URL)and reflect products and pricing we offer at our B&M locations. The second will continue down the path we have been going but under a completely different brand (and URL) in no way tied to our B&M stores.
My question is this:
Would it be smarter to re brand the store we have now and change the URL.?We would then create the second site as our corporate branded site. Or do we adjust the currently site and then create a second site with the new brand.
The only real hold up is that the re branded store will generate far more revenue and the current site is optimized very well. However if i change the URL the optimization will go out the window .
-
Hey Bernadette thanks for the insight. I agree that creating a second site is not the best option. Unfortunately we really do not have the luxury of setting up a sub domain. Because of countless outside (and internal) forces we must open the store as described above.
-
Hi Rillik, that's a good question. Since you have already established a brand, I wouldn't go create a new brand. Your current customers, even though they know you online, are familiar with your first brand. It would take time to create the new brand and get it established.
The best option would be to use your current brand and current URL (domain name), and add a section to that current site. If you wanted to separate the in-store pickup, then I recommend setting up a subdomain on your current domain/URL. For example, instore.domain.com or store.domain.com or cityname.domain.com (i.e., Dallas.domain.com).
Taking the time to create a new brand and establish that new brand is not really a good idea--you should capitalize on the brand that you have already established.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best URL when adding an SSL certificate . . .
Our (small) company is a little late to the party on this, and we've only just realised that we're better off with an SSL certificate for our website. (Yes I know, I know, but we dropped SEO some time ago after getting severely bitten by a certain Penguin, and are only just making tentative step back to it after those intervening years, so we're running to get back up to date with these things.) This has now been implemented, but our web guy has dropped the 'www' element during the process. Our http://domain.com address has always historically been redicrected to our main http://www.domain.com address. Now our web guy has implemented the SSL cert, our website URL is appearing as https://domain.com, and he has redirected the http://www.domain.com to that new URL. Obviously all our historic (and more recent) link building has been to the http://www.domain.com address. Is this an issue, should the new Https URL keep the 'www', or does it make no difference what so ever? Conversely could it actually be of benefit dropping the 'www.' because our keyword specific product URL's are now 4 characters closer to the http and 4 digits shorter? Finally, on the links we have control of (professional trade associations etc) do we need to ask them to change the links to the new Https address, or does the transition from Http to Https make no difference?
Web Design | | Wookii0 -
Website Redesign - What to do with old 301 URLs?
My current site is on wordpress. We are currently designing a new wordpress site, with the same URLs. Our current approach is to go into the server, delete the current website files and ad the new website files. My current site has old urls which are 301 redirected to current urls. Here is my question. In the current redesign process, do i need to create pages for old the 301 redirected urls so that we do not lose them in the launch of the new site? or is the 301 command currently existing outside of our server so this does not matter? Thank you in advance.
Web Design | | CamiloSC0 -
Should Blog Category Archive URLs be Set to "No-Index" in Wordpress?
It appears that Google Webmaster Tools is listing about 120 blog archives URLs in Google Index>Index Status that should not be listed. Our site map contains 650 pages, but Google shows 860. Pages like: <colgroup><col width="464"></colgroup>
Web Design | | Kingalan1
| http://www.nyc-officespace-leader.com/blog/category/manhattan-office-space | With Titles Like: <colgroup><col width="454"></colgroup>
| Manhattan Office Space Archives - Metro Manhattan Office Space | Are listed when in the Rogerbot crawl report for the site. How can we remove such pages from Google Webmaster Tools, Index Status? Our site map shows about 650 pages, yet Google show these extra pages. We would prefer that they not be indexed. Note that these pages do not appear when we run a site:www.nyc-officespace-leader.com search. The site has suffered a drop in ranking since May and we feel it prudent to keep Google from indexing useless URLs. Before May 650 pages showed on the Webmaster Tools Index status, and suddenly in early June when we upgraded the site the index grew by about 175 pages. I suspect the 120 blog archives URLs may have something to do with it. How can we get them removed? Can we set them to "No-Index", or should the robot text be used to remove them? Or can some type of removal request be made to Google? My developers have been struggling with this issue since early June. The bloat on the site is about 175 URLs not on the site map. Is there any go to authority on this issue (it is apparently rather complicated) that can provide a definitive answer? Thanks!!
Alan0 -
How does Google look at strings added to a URL
For example: http://localhost:3000/en-US/app/a-knsmtrhqrqs/personal where knsmtrhqrqs is a string Can Google tell this is a string and what's their policy? Will it hurt rankings? Thank you.
Web Design | | RoxBrock0 -
Is it necessary to Remove 301 redirects from Wordpress after removing the 404 url from Google Webmaster?
There were many 404 urls in my site found by Google Webmaster. I've redirected these urls to the relevant urls with 301 redirect in wordpress. After that I removed these 404 urls from Google Index through Webmaster. "Should I cleanup these 301 redirects from Wordpress or not? ". Help Needed.
Web Design | | SangeetaC0 -
Are URL suffixes ignored by Google? Or is this duplicate content?
Example URLs: www.example.com/great-article-on-dog-hygiene.html www.example.com/great-article-on-dog-hygiene.rt-article.html My IT dept. tells me the second instance of this article would be ignored by Google, but I've found a couple of instances in which Google did index the 'rt-article.html' version of the page. To be fair, I've only found a couple out of MANY. Is it an issue? Thanks, Trisha
Web Design | | lzhao0 -
E Commerce Product URL SEO
Hi, first question here. In response to Paddy's wonderful article and Rand's related article from 09 I've found myself asking this question. "www.home.co.uk/product" or "www.home.co.uk/category/product" As I'm currently reviewing the structure for so many of our e com sites the article comes at a great time. I'm going for home/category/product so I can optimise for a category, as category based searches are quite high and competitive. Yes some products can appear in 2 categories but I'm combating it with 301's or image based links. What are your thoughts.
Web Design | | PASSLtd0 -
Canonical url with pagination
I would like to find out what is the standard approach for sections of the site with large number of records being displayed using pagination. They don't really contain the same content, but if title tag isn't changed it seem to process it as duplicate content where the parameter in the url indicating the next page is used. For the time being I've added ' : Page 1' etc. at the end of the title tag for each separate page with the results, but is there a better way of doing it? Should I use the canonical url here pointing to the main page before pagination shows up in the url?
Web Design | | coremediadesign0