How to find out what is the best time to post to your audience on Facebook
-
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience.
How do we find this out? Can it be identified using Facebook Insights?
Instructions or guidance here as to how to do this would be most appreciated!
-
It also depends on your sample size.
If you can trigger the law of big numbers, you can get accurate information from your analytics, but if you have a small following, I recommend just using common sense. If you have a smaller reach, the assumptions you make from your reports might lead you astray. Is your audience on Thursday at 6pm low because they'll always be low on Thursdays at 6 or because last Thursday there was a Sacramento Kings game and many of your fans were attending. This week the Kings game is Wednesday and you might have moved all your Thursday activities to Wednesday if you interpreted the information wrong.
-
It really depends what metric you are using as a KPI. There have been tons of posts studying when maximum engagement occurs (most consider noon) and what day is best (Hubspot loves Saturday).
Depending upon your target demo, you need to diligently A/B test until you know you audience best. Then adjust accordingly.
-
You could use a tool like Buffer which will help you to auto generate a schedule based on your post / page activity and engagement. Alternatively you could delve in to your data a bit more to see when followers are online. By understanding when the majority are online you can then try establish the greatest reach,
Go to
Insights>>Posts>>When Your Fans Are OnlineIt can be a bit sporadic, sometimes I see data and sometimes I don't I recently reported an error for the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Twitter for SEO Accounts
Every few months I clean out my Twitter account to cut the noise and refocus on SEO. Please help me by leaving feedback for your top five SEO related Twitter accounts to follow!
Social Media | | RLG0 -
How i can lose likes (from facebook) on a category page
Hello guys, Look i have here a stupid problem:
Social Media | | Shanaki
somehow i lost likes from facebook, i don't know how. And that is between 27 January till 23 February. You can see here a open site explorer check : check it here . And today (23 February) i have only 1 (witch is mine) please check picture here: check it here . Can somebody tell how i can lose likes ? :))) you can check it live here: https://wo-men.ro/huse-iphone-6 i just put a bar in idea of Hello bar :)) With respect,
Shanaki0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Is there Anyway of finding out a companies facebook shares?
Is there anyway of finding out a companies facebook shares. When I checked out a competitor of one of my clients who seems to be very well placed without many links I discovered that they have over 298 facebook shares on Open Site Explorer but when I look at their site or search on facebook I cannot find any business facebook page for this company so I am really intrigued to find out where they are getting these shares from? Does anyone have any ideas?
Social Media | | dashesndots
Many thanks Tracy0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Finding google + influencers
I'm trying to sink my teeth into the power (or future power) of Google +. I would like to find people who are already well connected with Google + (in the military space). I can easily find Twitter and Facebook lists to see who is being followed and who the active users are, is there anything like that for Google +?
Social Media | | StreetwiseReports0 -
Facebook Like Wall
Here is a Facebook question: I would like to hide some content behind a Facebook wall - i.e. only make it visible to users who press the like button. Something like the New Yorker did with a Jonathan Franzen story. My question is: how do I do that? Thanks! Thomas
Social Media | | ThomasHgenhaven1 -
How do you moderate facebook comments?
I added facebook comments to many pages on my site. Does anyone know how you can moderate (or even see) what comments have been left? If I go to facebook.com/insights for my website it tells me that I have had 15 comments this month. But, if I go to "popular pages" it shows me 1 page. If I click on that page I can see that one comment. But where are the other 14? I really like the idea that when people leave a facebook comment on my page it goes on their friends' news streams and then my site gets more exposure. But, if I can't moderate my comments that would not be good!
Social Media | | MarieHaynes0