How to find out what is the best time to post to your audience on Facebook
-
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience.
How do we find this out? Can it be identified using Facebook Insights?
Instructions or guidance here as to how to do this would be most appreciated!
-
It also depends on your sample size.
If you can trigger the law of big numbers, you can get accurate information from your analytics, but if you have a small following, I recommend just using common sense. If you have a smaller reach, the assumptions you make from your reports might lead you astray. Is your audience on Thursday at 6pm low because they'll always be low on Thursdays at 6 or because last Thursday there was a Sacramento Kings game and many of your fans were attending. This week the Kings game is Wednesday and you might have moved all your Thursday activities to Wednesday if you interpreted the information wrong.
-
It really depends what metric you are using as a KPI. There have been tons of posts studying when maximum engagement occurs (most consider noon) and what day is best (Hubspot loves Saturday).
Depending upon your target demo, you need to diligently A/B test until you know you audience best. Then adjust accordingly.
-
You could use a tool like Buffer which will help you to auto generate a schedule based on your post / page activity and engagement. Alternatively you could delve in to your data a bit more to see when followers are online. By understanding when the majority are online you can then try establish the greatest reach,
Go to
Insights>>Posts>>When Your Fans Are OnlineIt can be a bit sporadic, sometimes I see data and sometimes I don't I recently reported an error for the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you tell if a competitors' FB post was boosted?
Does anyone know how to identify if a FB post was boosted or not? Does FB or a third party software have that capability? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Can Google index content from within Facebook apps? (photos, events, custom app, etc.)
Hi guys, I've Googled the heck out of this query and I seem to run into very top level answers (and I do apologize if my ignorance is to blame), but is Google able to index content from within Facebook applications such as Photos, Events, and possibly a custom app? If Google is able to better index both Javascript and AJAX, I would assume that the simple answer would be "yes", but since many of these applications don't provide outbound links, tracking traffic and conducting follow up experiments appears to be quite difficult. Since many of us use Facebook as a destination, if we take the time to optimize deeper content by adding detailed captions in pictures or unique descriptions for events, how can we determine that 1. the content is being crawled by search engines and 2. how is that content crawled and disseminated for user consumption on search engines? I appreciate your time and thank you for your insights.
Social Media | | millennium-marketing
-Vero T.0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
How do I find out the total number of Google +1's my website has?
I can't for the life of me figure how to see the total number of Google +1's my site has. Yes, I've tried Webmaster Tools, but it only shows +1's from the past 30 days. All days prior to that are grayed out. Any help is appreciated. Thanks!
Social Media | | 1000Bulbs1 -
Facebook competition: what's the best way to do it
Taking some advice/ideas from this seomoz blog post http://www.seomoz.org/blog/99-ways-to-build-links-by-giving-stuff-away-and-improve-your-brand-too-14029 I decided to launch a facebook competition were you like/share the product you want to win. The question is should I be looking for share or likes? From what I have read Share are more valuable than likes, but Likes would be easier to get I think (ie we could get a lot more of them). Here is an example of one of our product pages: http://www.lovefurniture.ie/sofas-furniture/corner-sofas-l-shaped-sofas/rihanna-corner-suite-with-sofabed We already have a like, tweet +1 buttons, but not a facebook share, should it be there? Any feedback or advice would be appreciated
Social Media | | eunaneunan0 -
What's more important? Facebook fans, or likes?
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot. However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like. But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly. So, I was wondering if: there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click? what's more important to Google: FB-likes to your site, or to your FB-page? Thank you!
Social Media | | GregMoine1 -
Should I post these viral videos/photos on my website?
I started posting viral videos and stuff that I found on reddit and youtube on my facebook fan page. It's getting a lot of attention and creating more opportunities for bonding with my fans/customers. I'm just wondering what you guys think about reposting some of this stuff on my blog...do you think it would be worth the time and effort? I've experimented with a few and it really does draw traffic to my site...and gets me facebook shares. But the traffic is very poorly converting. So, now I'm trying to decide if the extra time it takes (i.e. 5-10 minutes to write a blog post and include the video imbed code vs. 20 seconds to just hit the "share" button) is worth it. What do you think?
Social Media | | MarieHaynes0