Link reclamation and many 301 redirect to one URL
-
We have many incoming links to a non existing pages of a sub-domain, which we are planning to take down or redirect to a sub-directory. But we are not ready to loose pagerank or link juice as many links of this sub-domain are referred from different external links. It's going to be double redirect obviously. What is the best thing we can go to reclaim these links without loss of link juice or PR?
Can we redirect all these links to same sub-domain and redirect the same sub-domain to sub-directory? Will this double redirect works?
Or
Can we redirect all these links to same sub-domain and ask visitors to visit sub-directory, manual redirection? How fair to manually redirect visitors?
Any other options?
Thanks,
Satish
-
Hi,
No, they shouldn't penalise. A lot of companies are bought out by bigger companies and then only have 1 page on a new domain to redirect all of their pages to. I would say that there would be little to no chance of any penalisation.
All the best,
Sean -
Hi Sean,
My doubt is: If we redirect all incoming links to one page; do Google penalise? What's the best way to reclaim the incoming links pointing to non-existing pages? We have redirected some links and dropped in rankings?
-
Hey Satish,
Historically, updating redirects by amending the URL at their source DID pass on SEO value as each redirect chain caused a link to lose a small portion of equity.
A few weeks ago, Google announced that this is no longer the case and 301 redirects DON'T lose any equity any longer. This update now means that webmasters no longer have to spend time updating links at their source, rendering the practice of outreach pretty much redundant.
You can check out the blog here - https://moz.com/blog/301-redirection-rules-for-seo
In short, I wouldn't bother with any outreaching as it'll provide zero SEO benefit.
All the best,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
Hi all, As I mentioned some days back here, our duplicate website got indexed a month back. Unfortunately there are links to our original website. I noticed that thousands of links are from our duplicate website at "Links to Your Site". Will this hurts? Now we have blocked the duplicate website getting indexed. What to do to remove these links from "Who links the most"? Thanks
Algorithm Updates | | vtmoz0 -
Lost Wikipedia page and dropped heavily in rankings. How many of you aware of and experienced this?
Hi all, We lost of our Wikipedia page for 2nd time and we dropped in rankings 2nd time too. I got confused first time whether Wikipedia was the actual reason as we had couple of major changes in our website. But recently it's been clear that losing Wikipedia page is the culprit as we have no website changes around these days. How many of you aware of this and experienced this? Please share your views. Hope this info will help you. Thanks
Algorithm Updates | | vtmoz0 -
Does Google considers the cached content of a page if it's redirected to new page?
Hi all, If we redirect an old page to some new page, we know that content relevancy between source page and this new page matters at Google. I just wonder if Google is looking at the content relevancy of old page (from cache) and new page too. Thanks
Algorithm Updates | | vtmoz0 -
After penguin 2.0, 20-25% drop sitewide, no google unatural links message, What could be causing it?
Hi,Since Penguin 2.0 we've taken a 20-25% knock but not recieved an unatural link message from Google. After sending a bunch of removal requests, I decided to submit a disavow file anyway two weeks ago and tried to make sure I rooted out some links that were built way back when our site started and link building best practice was a bit shadier. Analysis of our backlink profile points to about 40-50% links coming from general directories, wondering if perhaps their weight has been adjusted and this is why the drop occured? Having said that we have some high quality links from government sources and highly trusted sites so not too spammy. Can anyone shed some light or offer suggestions? Thanx
Algorithm Updates | | Mulith0 -
To link or redirect? That is the question.
I have a site that I don't really use any longer but still has some okay rankings. I'd like to take advantage of the links point to that site. Is it better to redirect that site to my new one or to just place a link on the homepage pointing to my new site?
Algorithm Updates | | JCurrier0 -
Canonicalization on more than one page?
is it proper to "canocalize" more than one page in a site? Or should it only be on the home page? eg: http://www.sundayschoolnetwork.com">
Algorithm Updates | | sakeith0 -
Are press releases a form of paid links? Matt Cutts on paid links
According to Matt Cutts latest video about paid links everything that allows Page Rank to pass through is considered paid link and is against Google's rules. I think this is geared more towards directories but aren't 90% of press releases just another form of paid links? You pay to game the system, to manipulate the search engines. He goes on to say that if you "nofollow" the link there will be no penalty. It will be interesting to see how much their revenues will decrease if all press release websites & article distribution networks will have to nofollow their outbound links. He makes it very clear that paid ads are different because they do not manipulate search engines in any way. What do you guys think?
Algorithm Updates | | echo10 -
How do blog comment/forum back links compare to editorial back links?
I know that Google prefers a varied back link profile, and so it's ideal to get both - but I wanted to know, are followed back links from blog comments, forum posts etc. (i.e. The low-hanging fruit) weighted significantly lower by Google than links appearing within the of a page, for example? If so, is it possible to quantify by how much?
Algorithm Updates | | ZakGottlieb710