Tracking specific path and referral for unique session

[KathleenDC]

Happy Monday everyone!

We recently received a unique lead on our site and I was wondering if there was anyway to pinpoint the exact behavior flow and/or specific referral source they came from on Google Analytics.

I know you can view the general behavior flow for all or segmented users based on what pages they viewed, but I wanted to see if I can track by unique sessions to see where this person exactly found us.

Any insight is appreciated!

Thanks

[RobCairns]

Hi Paul,

Yes, you can absolutely do this.

You will have to identify which user you want to track - to do this, you need some form of information which specifically identifies them (when they came to the site, ideally). It sounds like you already have this.

In Google Analytics, follow this route:

Reporting --> Audience --> User Explorer

This will give you a list of Client ID's from which you can backtrack to determine which user is the one you wish to track specifically. General session information will be provided on this page but you can click each unique ID and get more in-depth information such as pages they viewed, where they came from and what device they were using.

It can be a bit manual and tedious, but that is the best way I know how to do it. Maybe other Mozzers can give you more insight.

Hope this helps!

Rob