How to answer for question "why xyz site is ranking for abc keyword" and not our website
-
Hi All,
This is a layman question but would like to get a concrete answer for. I would like to know how to answer the questions like "Why our competitor is ranking for keyword ABC but not us"? What metrics or data can I showcase that gives logical answer.
Please help in this regard. Thanks!
-
Can we use some tool like Moz or Woorank etc. to check why one website is ranking over other website?
-
Hi there!
Unfortunately, like you mentioned, it is hard to nail down one concrete answer to this question because there are SO many ranking factors and elements - some that are visible to the naked eye and others that are more behind the scenes.
While I don't have an answer that I suggest you use when a client asks this, I suggest you use these questions to help formulate an answer:
- What is the domain age?
- What is the domain authority?
- Are there optimized title tags for all of the webpages?
- Are the website's meta descriptions optimized?
- What is the website speed (on both desktop AND mobile)?
- Is the website mobile friendly?
- Is the website secure?
Hope this helps get you on the right track to come up with a definitive answer!
-
The are lots of factors, in google more than 200, and the ones we don´t know, Alvin give you the most important in an express audit, but as i said, there are more then 200, how is made your site, links, age of domain, name of domain, end of domain if is .com or country one. Get all the data that you find in your competitor and try to be better in all ways, like: -Amount of content -Quality of content -Better site on page -Links to your site ...
-
Hi Alvin,
There are several factors involved in keywords ranking.
- First check competitors backlinks, competitors might have quality backlinks
- Compare on page grade in moz for your and competitors website for that particular keyword
- Check landing page
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Using hreflang="en" instead of hreflang="en-gb"
Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,
Intermediate & Advanced SEO | | SilverStar11 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
Method for Ranking fast low competition keywords.
I have a web site for tours & according to Moz there are many duplicates titles and description .So now in the process of making all the errors correct. already around 1500 pages indexed in Google.keywords competition from 135000 to 2400 respectively.still not any of keywords ranking for top 100 result in local search .already created Google place also. So i wanna show to my client few lower kws in 20 days in top 100 result at least .looking for expert advice , <colgroup><col width="163"></colgroup>
Intermediate & Advanced SEO | | innofidelity0 -
How would you handle 12,000 "tag" pages on Wordpress site?
We have a Wordpress site where /tag/ pages were not set to "noindex" and they are driving 25% of site's traffic (roughly 100,000 visits year to date). We can't simply "noindex" them all now, or we'll lose a massive amount of traffic. We can't possibly write unique descriptions for all of them. We can't just do nothing or a Panda update will come by and ding us for duplicate content one day (surprised it hasn't already). What would you do?
Intermediate & Advanced SEO | | M_D_Golden_Peak1 -
Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
I have noticed a lot of wine sites use "Critical Acclaims" on their product pages. These short descriptions made by industry experts are found on thousands of other sites. One example can be found on a Wine.com product page. Wine.com also provides USG through customer reviews on the page for original content. Are the "Critical Acclaim" descriptions considered duplicate content? Is there a way to use this content and it not be considered duplicate (i.e. link to the source)?
Intermediate & Advanced SEO | | mj7750