SEO - Google Local Listing & Same Day Delivery
-
Hi
We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings.
Would this be the same as optimising for a local business listing?
I'm not sure where to start. Thanks!
Becky
-
Great thank you.
I haven't looked into local optimisation before so this helps!
-
Hey Becky,
I would optimise the main 'delivery' page on the website to account for these terms.
If you have a whole bunch of products, I'm guessing there's a small snippet of information on each page that mentions delivery options? I would amend the delivery snippet on every page (hopefully you can do this quickly in the CMS) to mention 'same day delivery'.
This way, when someone searches for a particular product with 'same day delivery' in their search query, product pages will likely show higher in search results because it's mentioned on the page itself.
Hope this helps,
Sean
-
This is really helpful thank you.
We do have a huge range of products, so it would be hard to choose just one.
Would this be a case of still optimising the delivery page?
-
Hey Becky,
I would say to check out the competition for this - for example, search for 'same day delivery {your business service}' into Google and see what comes up.
An example search on my screen turned up a bunch of local retailers that have optimised their '/delivery-information' pages to shout about the 'same day delivery' option. Almost all of the top 10 mentioned their 'same day delivery' option within their page title and meta description also, with a couple of them featuring the whole 'same-day-delivery' term within their URL.
If you're going for the local searches such as 'same day delivery {your business service} in {location}', then I would recommend writing a section about the delivery option within each of the location pages for search engines to pick up. It wouldn't hurt to mention this within their page titles and meta descriptions also.
I hope that helps!
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Penguin update
When Google Penguin update will run again. The last time was in October 2013 and I'm still really curious now. Or have they stopped this and this is now continuously just like the panda?
Algorithm Updates | | NECAnGeL0 -
Could Retail Price Be A Google Ranking Factor???
I have not done any detailed studies on this but it seems that Google might be using low retail prices for specific items as a ranking factor in their organic SERPs. Does anyone else suspect this? Just askin' to hear your thoughts. Thanks!
Algorithm Updates | | EGOL0 -
Struggling with Google Bot Blocks - Please help!
I own a site called www.wheretobuybeauty.com.au After months and months we still have a serious issue with all pages having blocked URLs according to Google Webmaster Tools. The 404 errors are returning a 200 header code according to the email below. Do you agree that the 404.php code should be changed? Can you do that please ? The current state: Google webmaster tools Index Status shows: 26,000 pages indexed 44,000 pages blocked by robots. In late March, we implemented a change recommended by an SEO expert and he provided a new robots.txt file, advised that we should amend sitemap.xml and other changes. We implemented those changes and then setup a re-index of the site by google. The no of blocked URLs eventually reduced in May and June to 1,000 for a few days – but now the problem has rapidly returned. The no of pages that are displayed in a google search request of www.google.com.au where the query was ‘site:wheretobuybeauty.com.au’ is 37,000: This new site has been re-crawled over last 4 weeks. About the site This is a Linux php site and has the following: 55,000 URLs in sitemap.xml submitted successfully to webmaster tools robots.txt file has been modified several times: Firstly we had none Then we created one but were advised that it needed to have this current content: User-agent: * Disallow: Sitemap: http://www.wheretobuybeauty.com.au/sitemap.xml
Algorithm Updates | | socialgrowth0 -
Getting squeezed out of SERP by local results
Hi All, I wanted to get some opinions on a phenomenon that I know others are dealing with... We have a client who is an online-only business (though they do have an office/warehouse location). The on-page is great, and the site has good domain authority for its niche. The issue is that Google is localizing most of their search terms - And our client is getting squeezed down and out in the SERPs by the local listings. How is everyone dealing with this issue? It seems like we'll never get the site to out-rank the local listings in a given geo. Thanks, Lee
Algorithm Updates | | vectormedia0 -
Which Google Snippet to use? Products or Review
A "product" page that includes "user reviews/ratings" and "comparison prices", which Google snippet do/should you use? Thanks in advance
Algorithm Updates | | righty0 -
Title changed in local pack, unchanged in local plus?!
Google seems to have pulled the title from the homepage and put that as the title in the local pack in the SERP for my targeted keyword. The local plus page title remains unchanged. Any way to influence this back to the way it was? The local plus title looks much better in results (even though it's just the brand name (which is the same as the domain name) and not the city + industry).
Algorithm Updates | | Mozzin1 -
Difference in which pages Google is ranking?
Over the past two weeks I've noticed that Google has decided to change which pages on our site rank for specific keywords. The thing is, this is for keywords that the homepage was already ranking for. Due to our workload, we've made no changes to the site, and I'm not tracking any additional backlinks. Certainly there are no new deep links to these pages. In SEOmoz dashboard (and via tools/manual checking with a proxy) of the 24 terms we have first page ranking for, 9 of them are marked "new to top 50". These are terms we were already ranking for. Google just appears to have switched out the homepage for other pages. I've noticed this across a couple of client sites, too, though none to the extent that I'm seeing on our own. Certainly this isn't a bad thing, as the deeper pages ranking means that they're landing on the content they want first, and I can work to up the conversion rates. It's just caught me by surprise. Anyone else noticing similar changes?
Algorithm Updates | | BedeFahey1