When To And When To Not Use AMP

[amevamark]

Hi All,

I hope someone might be able to help me with this. I am looking at implementing AMP on a website. I have been doing a stack of research into advantages of using AMP etc. However I am struggling to find an answer to when I should not / where not to be implementing AMP.

More specifically I see large sites that are running AMP but it does not seem to be on all pages, how is the best way to determine when or when not I should be using AMP.

Thanks In Advance,

Mark

[becole]

Mark, for our WordPress client sites and our own sites, we're implementing AMP on all pages on the site(s). What we know is that Google's implementation (adding the pages to the results) is changing, and we don't know what the rollout plan is in search. We started only seeing it on news sites, but it's been expanded.

I do recommend making the pages available on sites if it doesn't take away from the content on the pages. So, if the content of a page relies heavily on images, for example, it might not be appropriate to use AMP or have an AMP version because it really isn't going to be a mobile friendly page. But, if it's primarily content-based or text-based, then you would want AMP to be available on those pages.

[411Locals]

Well, the only example we can think of when someone avoids using AMP on purpose is if they want particular pages of the website (for example those which convert better on mobile) to rank higher in mobile search than other pages of the website (which for some reason are built not as mobile friendly as the first ones). In that case, they can use AMP on the first type of pages and not use it on the second type.