Query on google analytic benchmarking report

[pragnesh9639]

Hi All,

First I select My Industry Vertical - ABCD then I select Region - US ( all region) then size by daily session - 10000-99999 finally reports appears "Blank" but when I decrease daily session from 10000-99999 to 1000-4999 or less then report is perfect. So what does it mean?

My Avg daily session is 70k to 80k. So how to analysis benchmarking in this case?

Thanks!

[Martijn_Scheijbeler]

I must add that the benchmarking features in Google Analytics aren't the best ones out there. They're aggregating a lot of data from sites that might be in the same industry, but in the end that doesn't really say that much. You would be better off by probably looking at your own stats over time to see the changes in traffic or behaviour then to compare it with a different site. In the end you always want to grow I'm assuming.

[seanginnaw]

Quite possibly. There's a good chance that there aren't enough competitors with high search volumes for Google to find this statistically significant and display estimates for it.

[pragnesh9639]

Hi Sean,

Is it possible that my competitors daily sessions are less than 10000-99999 because of that I can't see report for 10000-99999?

Thanks!

[seanginnaw]

Hey There,

It sounds like Google Analytics doesn't have enough benchmarking data for your vertical with the extent of traffic you're receiving. It sounds like it's just a limitation you're going to have to wait for a fix for

I would imagine that this information would be made available to you over time when more retailers from your niche sign up to Google Analytics benchmarking.

All the best,

Sean