Why ranks my site so bad?
-
hello together,
i think, that you read questions like this very often, but i hope someone has some good ideas for me.
with the keyword "sophos sg 210" we rank very bad. But i don't know why
We have trust elements, a very good "avergage time on page" unique content...
But i don't know, what can we make better
Thx you so much
-
So, Couple things I noticed.
- Backlink profile is very poor. Ahrefs and MOZ OSE showing poor profile history (did you guys get hit by penguin or another update at some point?), and currently you have very few backlinks and referring domains.
- Also, there are no backlinks to the actual page, so that decreases your chances.
- Anchor text cloud is nothing but brand name, which has some negative impact (or rather no positive for given keyword).
- On the page, it seems to me that there is a mix of german and english languages (not sure if that would have impact on rankings, but surely looks strange to a user).
- Page is overstuffed with "sophos sg" to the point of ridiculousness
In conclusion, have some backlinks improvements (including internal linking and anchor text usage), considering you are only #13 for given keyword, you gonna on the first page in no time
P.S. This is just what i saw in a glance, SEO audit might be of a good help to you guys.
-
-
Your link is broken. And I'd say do not use URL shorteners?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page Optimization on a service based Site?
Respected members, my question is that if I Wanna run a website that provide service like olansi do, But i need to know the On -page effect like How Can I make a plan to secure my position against my Service based competitor site?
On-Page Optimization | | younus_7831 -
Redirect chains and rankings
Hi All, I've got interesting question for Moz community today. Has redirect chain got any impact on rankings or not? Thank you in advance.
On-Page Optimization | | Optimal_Strategies0 -
How to explain to a client that duplicate content is bad...
Afternoon! An SEO client of ours has copied a load of landing/category page content from other sites. Lots of emails have been sent back and forth asking them to remove it, but they are adamant to keep it up there until we have time to amend it. We have explained to them: The Google penalty risks The copyright risks The short and long-term implications for their brand new business/website The money they are spending on our SEO package could be completely wasted if they're caught I think the above is pretty black and white, but the director of this company will not budge. Does anyone have any different approaches? The director said he's happy for us to amend the content but, in the meantime, the plagiarised content will not be removed. Cheers, Lewis
On-Page Optimization | | PeaSoupDigital0 -
Google Site Search & SEO benefits
Hi all - I've had a comb through the forums here but can't seem to find any updates on whether there any tangible benefits for using Google Site Search. We're currently exploring using Lucene, Oracle Endeca, & Google Site Search - but from what I've read so far there are no quantifiable benefits for choose Google over any others. Everything I've read is rumor-mill...anybody have experience or references? Thanks in advance!
On-Page Optimization | | kenno690 -
Review my website and guide me what can do for top ranking.
Hi Guys, I really need your advice for my website (bmgapt dot com). I'm loosing ranking on (Buffalo Apartments) keyword. Two months ago my ranking number is 3 but now loosing to 15 number. What can I do for get again top ranking. Thanks in advance. John Smith
On-Page Optimization | | KLLC0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Splash page - is it possible to rank well?
Hi there, I have a website with splash page - http://veda4.com/ . It's trully cool looking, the owner of our company wants the home page to be this way. But is it ok from SEO viewpoint? Can it rank well for keywords. All my SEO strategy were not using splash pages and I am not sure what should I change so it work with splash page also. I myself won't choose splash page but my boss trully liked it.
On-Page Optimization | | HrishikeshKarov0 -
Page Rank Drop
Just trying to get more feedback - so we recently edited title and meta descriptions for existing website SEO and we've noticed in the past several weeks, our client's website has dropped out of the top 50 in a variety of terms we were targeting that they used to show up for (note: when updating SEO, we DID NOT remove any relevant terms we were targeting). When the website does come up in searches, it is the old meta description and title. So far, the feedback we've gotten is that first, it takes Google a few weeks to recrawl and index - however, we are now on week 3 after the changes and still no rebound in rankings. We were also told to check with the SEO Moz page grader to be sure the keywords were being optimized correctly - got As and Bs for the test terms I tried. We also submitted an XML site map to speed up the crawl process as another user suggested. We've tested the site with various tools to make sure there are redirect errors, etc. and everything looks fine. Again, it's now been 3+ weeks and no ranking rebound. Any other suggestions on what could be happening?
On-Page Optimization | | laidlawseo0