AdWords: Can I exclude specific keyword from showing on mobile?
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Howdy.
The question is pretty much in the subject. I know I can exclude the campaign or ad group from shwoing on mobile devices. How can i do that per keyword though?
Thanks
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Yeah, that's what i thought. Basically, it would be splitting campaigns into two/several.
Well, thanks for the advise!
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Sorry, no you can't.
What you could do:
- Create a campaign with the same keywords, put the mobile adjustment on a -100%, which means you're basically not bidding for mobile devices.
- Duplicate the campaign, target only mobile devices on that campaign and do what you want to do with your keywords on that one.
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But can i have a bid modifier per keyword though?
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Hi Dmitrii,
In addition to excluding campaigns or ad groups you can also create negative keyword lists in your campaign and exclude them or make sure to set up a special bid modifier for mobile devices so you always bid a -100% lower.
Martijn.
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