GA Landing Page Inaccuracies

[jeremyskillings]

I had seen a thread on this a while back but no solution posted. There was a link posted to someone else explaining the issue but I got a 404 when clicking.  Have a client that does mostly PPC and they are getting their conversion page showing up as landing page from paid many times. This is definitely not a sitelink, etc.  The only way you get to this page is if you filled out the form. There are a few other pages showing up as landing pages that don't make sense too. Can this be attributed to someone being "inactive" for 30 minutes and then coming back and performing an action on this page (leaving)? If so, does this double count the conversion if a page visit here is a conversion? Just trying to make sense of the landing page report showing so many instances of our conversion page.

Thanks in advance!

[TrentonGreener]

Jeremy,

It very well may be a session timeout that is causing your issue here. I'm assuming that you're using Google Analytics here, if you're not please let us know what analytics platform or reporting system you're using. 
If I were you and I really wanted to get to the bottom of this, I'd use the user explorer report (audience>User Explorer) & segment down to the specific scenarios you're outlining here (likely segment by conversion, goals, or exit page). You should be able to determine whether a single user is having multiple sessions that include your conversion page.

Hope that helps, if you have any further questions or insights that will help us help you, please let us know and we'll see what we can do!

Regards,
Trenton

[TrentonGreener]

Thomas,

I don't mean to speak for Jeremy here, but I think the first two sentences are an aside & the question begins with the third sentence. I think he was merely saying that he's looked through past Q&A questions, but the provided solution was an external link & when he followed that link the page 404ed.

Trenton

[BlueprintMarketing]

Could you give me a better example of exactly what you're doing to have this occur? It sounds like you might be using cookies to count the submission or the URL is a 404, but it's in the AdWords system, so it redirects it to the 404 thinking it is all good you have to change the rules in Google Analytics and AdWords.

People can also, unfortunately, influence Google analytics you have to put filters on and a lot of cases. Could you describe exactly what's occurring? I know you did a good job above but just give me a better picture of it if you don't mind.

Respectfully,

Thomas