Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I use https schema markup after http-https migration?
-
Dear Moz community,
Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example :
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
}becomes
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
}Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers

-
Thank you very much for the answer.
-
Thanks for your great question!
Schema.org has stated that using either is fine. Here is their longer form answer from their FAQ page on which to use:
"There is a general trend towards using
'https'more widely, and you can already write'https://schema.org'in your structured data. Over time we will migrate the schema.org site itself towards usinghttps:as the default version of the site and our preferred form in examples. However 'http://schema.org' -based URLs in structured data markup will remain widely understood for the forseeable future and there should be no urgency about migrating existing data. This is a lengthy way of saying that both'https://schema.org'and'http://schema.org'are fine."That being said...I think I'll go switch Moz.com to https now.
Think they will keep http:// around for a while, though. Especially considering SEOs who implemented Schema before https and G doesn't want to penalize site owners for not knowing any better? <- My personal thoughts on this.Thanks again!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify: AggregateRating Schema Error
Hi lovely community, I know google made some schema changes in Sept 2019. I got an AggregateRating Error:
Intermediate & Advanced SEO | | Insightful_Media
One of offers or review or aggregateRating should be provided. I am using a third-party app 'Shopify Product Review' to implement the rating. What I should do to solve this error. Thanks very much for the help! I found many people have this issue too in the community! Many thanks Pui0 -
Where does Movie Theater schema markup code live?
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions Generally, how do I accomplish this? Does the schema code get implemented on the third party ticket purchasing site or on my site? How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website? TSt9g
Intermediate & Advanced SEO | | ColeBField2 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?
Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?
Intermediate & Advanced SEO | | Steven_Macdonald0 -
Sitemaps during a migration - which is the best way of dealing with them?
Many SEOs I know simply upload the new sitemap once the new site is launched - some keep the old site's URLs on the new sitemap (for a while) to facilitate the migration - others upload both the old and the new website together, to support the migration. Which is the best way to proceed? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
All page files in root? Or to use directories?
We have thousands of pages on our website; news articles, forum topics, download pages... etc - and at present they all reside in the root of the domain /. For example: /aosta-valley-i6816.html
Intermediate & Advanced SEO | | Peter264
/flight-sim-concorde-d1101.html
/what-is-best-addon-t3360.html We are considering moving over to a new URL system where we use directories. For example, the above URLs would be the following: /images/aosta-valley-i6816.html
/downloads/flight-sim-concorde-d1101.html
/forums/what-is-best-addon-t3360.html Would we have any benefit in using directories for SEO purposes? Would our current system perhaps mean too many files in the root / flagging as spammy? Would it be even better to use the following system which removes file endings completely and suggests each page is a directory: /images/aosta-valley/6816/
/downloads/flight-sim-concorde/1101/
/forums/what-is-best-addon/3360/ If so, what would be better: /images/aosta-valley/6816/ or /images/6816/aosta-valley/ Just looking for some clarity to our problem! Thank you for your help guys!0