Need advice on setting up primary domain and shopify site analytics to work best together

[pastedtoast]

Hello,

I have a client that I have been working on their primary site for the last year or so. In the last month they decided to have one of their internal employees setup a small shopify store. Now they are asking for the analytics tracking codes for it. My question for you is what would be the best way for me to set that up?

variables: primary domain and shopify domain, google and bing analytics

Have been looking at how cross domain tracking works (https://support.google.com/tagmanager/answer/6106951), and the instructions for setting up ecommerce in analytics for shopify (https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup). But am still not 100% which route would be the best, any input would be greatly appreciated!

thank you,

Dustin

[pastedtoast]

Oh man, thank you so much, you are the best Trenton! I truly appreciate the help.

[TrentonGreener]

Hey Dustin,

With this implementation I would do a single GA code with cross-domain tracking setup. You don't necessarily need to use GTM to implement it, but you can if you so choose. Here's a link to Google's resource on cross-domain tracking. If you need additional resources I'd check Simo Ahava's resource here.

Shouldn't be too big of an issue once you get started. Let me know how it goes!

If you need any additional help, let me know!

Regards,
Trenton

[pastedtoast]

Hi Trenton,

Thanks for the response I really appreciate the feedback.

• Is the shopify site located on the same domain or a different domain?

• The shopify** store is located on a different domain. **

• If different: Are you looking to track user journeys as the pass between the two properties?

• **I am hoping to track the user journey through the process ideally, so I can refine pages that are hit or missed through the sales funnel etc. That is why I was looking at the tag manager as a possible solution, but besides setting up goals I don't have much experience with tag manager.  **

• You said Bing analytics, are you running Bing Ads that you're wanting to track or what are you referring to here?

• At the moment they are not running bing ads, although their competitors are so I could see it being something in their future. Plus I want to make sure that their site and shopify site are being indexed properly.

Thanks a ton for the input.

[TrentonGreener]

Hey Dustin,

I'd like to get some more information before I give you a more in-depth answer, but my quick response is below.

• Is the shopify site located on the same domain or a different domain?
• If different: Are you looking to track user journeys as the pass between the two properties?
• You said Bing analytics, are you running Bing Ads that you're wanting to track or what are you referring to here?

Quick answer:

Setup an additional property within the existing Google Analytics account for the shopify domain so that it has a unique tracking code. Then follow the instructions included in the link you provided above to get tracking setup.
Note: If customers are moving from one property to the other you will NOT be able to see their entire user journey with this setup.

I look forward to hearing back so I can provide you a more exact solution for your unique situation.

Regards,
Trenton