Does removing product listings help raise SERP's on other pages?
-
Does removing content ever make sense?
We have out of stock products that are left on the site (in an out of stock section) specifically for SEO value, but I am not sure how to approach the problem from a bottom line conversion stand point.
Do we leave out of stock products and hope that they turn into a conversion rate via cross selling, or do out of stock products lower the value of other pages by "stealing" link juice and pagerank from the rest of the site? (and effectively driving interest away)
What is your perspective? Do you believe that any content that is related or semi-related to your main focus is beneficial, or does it only make sense to have strong content that has a higher rate of conversion and overall site engagement?
-
I have always taking the point of view of keeping out of stock products on site and including related products on the page taking the more content more traffic perspective.
As long as you don't have say over 20% out of stock products I wouldn't be too concerned about losing too much link juice to these pages.
Yes they will drag down your site conversion rate but they should increase revenue. You could always have separate conversion reports for your out of stock and in stock products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No: 'noindex' detected in 'robots' meta tag
I'm getting an error in Search Console that pages on my site show No: 'noindex' detected in 'robots' meta tag. However, when I inspect the pages html, it does not show noindex. In fact, it shows index, follow. Majority of pages show the error and are not indexed by Google...Not sure why this is happening. Unfortunately I can't post images on here but I've linked some url's below. The page below in search console shows the error above... https://mixeddigitaleduconsulting.com/ As does this one. https://mixeddigitaleduconsulting.com/independent-school-marketing-communications/ However, this page does not have the error and is indexed by Google. The meta robots tag looks identical. https://mixeddigitaleduconsulting.com/blog/leadership-team/jill-goodman/ Any and all help is appreciated.
Technical SEO | | Sean_White_Consult0 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
Duplicate content on Places to Stay listings pages
Hello, I've just crawled our website https://www.i-escape.com/ to find we have a duplicate content issue. Every places to stay listing page has identical content (over 1,500 places) due to the fact it's based on user searches or selections. If we hide this pages using canonical tags, will we lose our visibility for each country and/or region we promote hotels? Any help on this would be hugely appreciated! Thanks so much Clair
Technical SEO | | iescape0 -
URL Structure for Product Pages
Hi Moz Community. I'm in need of some URL structure advice for product pages. We currently have ~4,000+ products and I'm trying to determine whether I need a new URL structure from the previous site owners. There are two current product URL structures that exist in our website: 1.http://www.example.com/bracelets/gold-bracelets/1-1-10-ct-diamond-tw-slip-on-bangle-14k-pink-gold-gh-i1-i2/ (old URL structure)
Technical SEO | | IceIcebaby
2. http://www.example.com/gemstone-bracelet-prd-bcy-121189/ (new URL structure) The problem is that half of our products are still in the old structure (no one moved them forward), but at the same time I'm not sure if the new structure is optimized as much as possible. Every single gemstone bracelet, or whatever product will have the same url structure, only being unique with the product number at the end. Would it be better to change everything over to more product specific URLS. I.e. example.com/topaz-gemstone-dangle-bracelet. Thanks for your help!
-Reed0 -
Page Not Found Help!
Hi, I recently (about 2 months ago) moved a blog from a separate domain name over to my eCommerce site to help with marketing. http://www.moondoggieinc.com/blog. I seem to have gotten it all to work right, but I'm getting tons of 404 errors and they all have " in them for example: http://www.moondoggieinc.com/blog/”http://www.moondoggieinc.com/custom_dog_tanks_and_tees.php” I'm not sure how this happened of how to fix it, but there are about 250 pages like this. I know how to redirect them all with a 301 in htaccess, but Im not sure if that's the appropriate course to fix this or if that's just putting a patch on something that's causing a more major issue. Or do i just need to write 250 301 redirects? Thanks! Kristy O
Technical SEO | | KristyO0 -
Help removing duplicate content from the index?
Last week, after a significant drop in traffic, I noticed a subdomain in the index with duplicate content. The main site and subdomain can be found below. http://mobile17.com http://232315.mobile17.com/ I've 301'd everything on the subdomain to the appropriate location on the main site. Problem is, site: searches show me that if the subdomain content is being deindexed, it's happening really slowly. Traffic is still down about 50% in the last week or so... what's the best way to tackle this issue moving forward?
Technical SEO | | ccorlando0 -
Wrong Title Tag & No Meta Description showing up in Google SERP's
I'd like to know what I can do to get the correct title tag + meta description that I have on the page for www.myescondidomovers.com/ to actually show up in the SERP's on Google? It's currently just showing my main keyword and the domain name, nothing else. See attached and thanks in advance for you help. Much appreciated. SERPS.png
Technical SEO | | afranklin0 -
Google dropping pages from SERPS
The website for my London based plumbing company has thousands of specifically tailored pages for the various services we provide to all the areas in London. It equates to approximately 6000 pages in total. When google has all these pages indexed, we tend to get a fair bit of traffic - as they cater pretty well for long tail searches. However, every once in a while Google will drop the vast majority of our indexed pages from SERPs for a few days or weeks at a time - for example at the moment Google is only indexing 613 whereas last week it was back at the normal ~6000. Why does this happen? We of course lose a lot of organic traffic when these pages don't displayed - what are we doing wrong? Website: www.pgs-plumbers.co.uk
Technical SEO | | guy_andrews0