Target load time on ecommerce websites in 2017
-
I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!
-
Thank you very much!
I'm going to recommend a target of 2 sec with an average between 2 - 5 sec and 800ms for first visual. I'll let them know that they can accomplish reducing page size by:
- leveraging browser caching
- setting up HTTP caching
- optimizing images
- using gzip compression
- minifying CSS
- combining javascript files
- using a CDN to serve static files
-
Howdy.
I'm crazy about loading times optimization
So, the strategy is to have first visual within 800ms. and everything visually available at the scrolling pace. That's why deferring and lazy loading is so popular.
Hope this helps.
P.S. I believe if there is no visual within 3 sec, there is like 80%+ of bounce.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Http urls on a new https website
Hi, If a site is quite new and setup as https from the beginning why would http variations exist? There are 301 redirects in place from the http to the https variation and also canonical tags pointing back to the http variation? This seems contradictory to me. I'm not sure why the http variations exist at all but they have gone to the trouble of redirecting these to the https variation indicating that it is the variation of choice but at the same time using a canonical tag that indicates the http variation is the original/main url? Thanks
Technical SEO | | MVIreland0 -
How do I setup sitemaps for an international website?
I am adding translated versions of my sites to a subdomain for example es.example.com. Will I add each subdomain into Google Webmaster Tools? Will each need its own sitemap?
Technical SEO | | EcommerceSite0 -
Does Google see the connection between our 2 websites?
We have a main website and we created a satellite site to support the original one with backlinks. Can I add both sites to the same Google Analytics profile? My programmer said that there is no reason to use a new GA profile for the satellite site, since Google will see the connection between the 2 websites via scripts, Google Plus buttons and other programmed solutions. So, is there a reason to use a new GA account for the satellite site (and later the new satellite sites) as well?
Technical SEO | | Romaine0 -
If you are organizing the site structure for an ecommerce site, how would you do it?
Should you use not use slashes and use all dashes or use just a few slashes and the rest with dashes? For example, domain.com/category/brand/product-color-etc OR domain.com/anythinghere-color-dimensions-etc Which structure would you rather go for and why?
Technical SEO | | Zookeeper0 -
Targeting US search traffic
Hello, I've noticed the site I'm working on gets about 30-40% of Google organic search traffic from the US and the rest comes from around the world. All the site's customers are in the US and so the thought is to focus getting traffic more from the US. I know google webmaster tools has a geo targeting mechanism for the site in question but what I don't want to do is turn that on and then traffic from non-US sources goes away; I suppose that's not so bad if traffic from the US bumps up accordingly. Do you have any experience on this area? thanks -Mike
Technical SEO | | mattmainpath0 -
Websites being hacked & duplicated, what should we do?
Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!
Technical SEO | | Squall3150 -
What is the best way to broaden the reach of our website?
We were specifically targeting the Capital Region of New York and environs and now our goal is to broaden the net to reach potential clients. Should I to drop the location terms we already have baked in to the copy and add broader location terms? OR just add newer terms? We're developing a new design that sharpens our focus, but here is what we have now: http://www.behancommunications.com Thanks for any suggestions
Technical SEO | | PatDowd0 -
.htaccess when integrating one website into another
My client would like to integrate one of it's smaller websites into its main website. I've identified around 20 pages which I'd like to 301 redirect to specific pages on the main website, and this is simple enough. The problem I have is that I am not sure how I can then put a catch-all to redirect all other pages on the site to the homepage of the main website. I'd originally though something like this would work: redirect 301 / http://www.mainwebsite.com/ (catch-all)
Technical SEO | | AndrewAkesson
redirect 301 /about.asp http://www.mainwebsite.com/about (specific redirect 1)
redirect 301 /latest.asp http://www.mainwebsite.com/news (specific redirect 1)
etc. Any ideas?0