Using the Same Word in Every URL
-
Just looking to get some opinions on this.
Some coupon sites use "coupon" in all of their URLs - this is a practice I would avoid, as to me it is a little spammy.
For example:
.com/amazon-coupons/
.com/ebay-coupons/
.com/walmart-coupons/
... and so on for thousands of other brands.I don't think this is necessary, as Google will understand from the content, backlinks and the domain name (including the word "coupon") that brand pages are coupon-focused.
Any other thoughts on this?
-
I agree that it isn't necessary but I wouldn't automatically consider it spammy, either. (The content will determine that far more than the URL structure).
Considering the URL structure as above will not make the site look spammy. Consider a
www.myshoeshop.com/womens-shoes/
/mens-shoes/
/boys-shoes/
/girls-shoes/It is relevant (i.e.) the page in question deals in mens shoes etc. All you have done is indicate to the visitor that this page relates to their search; no harm in that.
When you use the On-page grader: https://moz.com/researchtools/on-page-grader, one of the considerations is keyword in URL so it's expected. One page for one keyword is still common practice (though Google's introduction of Rankbrain will see this diminish over time: https://moz.com/blog/optimizing-for-rankbrain-whiteboard-friday) and we will need to evolve our content and thinking in alignment with this.
You could, of course simply use mycouponsitename.com/walmart etc. as you allude to in your statement. I'd worry less about the URL structure and more about the content as here's plenty of scope to make this look spammy, depending on how you deliver the content. Deliver relevance and engaging content, don't bombard me with ads and, most importantly perhaps, provide COUPONS THAT ACTUALLY WORK and you will have delivered a great user experience. Your/the clients revisit rate will go up and people will spread the joy, regardless of the URL structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
Wordpress category url problem.
I have set up wordpress categories but the permalinks are showing as www.mydomain.com/?cat=12 as opposed to the category name. The child categories though work fine and show as www.mydomain.com/category/chidcatgegory I've obviously got my permalink settings wrong somewhere. How do I fix this?
On-Page Optimization | | SamCUK0 -
Using a subdomain to improve rankings
I have a pretty simple landing page that at present targets several keywords. Is a good strategy to add a blog to the site on a subdomain with pages targeting individual keywords? Will this help the main domain rank? Also is the best strategy to focus on building links to the home page or individual pages on the subdomain? As long as each page on the subdomain links back to the home page it should pass link juice back to the home page shouldn't it? Thanks in advance!
On-Page Optimization | | SamCUK0 -
Replacing website, same URL, lose ranking
We had to do a rush job for a client and get a website up very quickly. We had to just replace the existing files on the server, but URL stayed the same. Now "teeth whitening glasgow" which they were number #1 for isn't coming up. Know there is still some on page work to be done - but the link profile should still remain the same? Just looking for some advice to get back to where they were - should we do a website change of address or just verify the site in Webmaster and get all the on page done? Thanks, Laura
On-Page Optimization | | lauratagdigital0 -
URL Length
I know a URL should "technically" shorter than 75 characters. Does that include the http://www.domainname.com ? Thank you 🙂
On-Page Optimization | | Libra0130 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0