Which domain extension would benefit my SEO the most? Old vs New .com or .shoes
-
Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that.
So if you would sell cars and you had cars.com it could benefit.But is there something to say about the new extensions like .shoes.
Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight.I'm curious to hear your opinion on the matter.
Thank you in advance,
kind regards,Eelco
-
Hi Eelco,
This extract is taken from an article on Search Engine Land "Google Explains How It Handles The New Top Level Domains (TLDs)": http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671
"Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search."Personally, I think it's inevitable that we'll see wider adoption of these new TLDs (despite them having a 'vanity' feel about them at the moment) because, quite frankly, all of the good .coms are gone!
I hope that helps!
-
According to Google, all TLDs including the new ones are treated the same when it comes to ranking.
Personally I think that the .com is still the better choice for most sites because users recognize this as a "normal" thing. If I was presented with either brandname.com to click on or brandname.shoes to click on, I'd like prefer the .com.
The times where I think a new TLD might be good are for those where the .com is taken but not being used. There is still a bit of an exact match boost and I think if you can get the exact match with one of the new extensions this could give you a very slight ranking boost.
But really, given the choice I'd still want the .com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Miriam's 7 Local SEO Predictions for 2019
Greetings to our great Moz Community! It's been a fascinating year in Local Search, and I thought it would be good to jot down a few of my personal predictions for the year ahead. I'd love you to add yours, as well, so that we can all think together about the local businesses we'll be marketing in the new year. Here we go: 1) Major player weaknesses could lead to a changing of the local guard Whether it's Facebook's ethics scandals or Yelp's downward stock trends, loss of public confidence could mean a shift in a local search platform hierarchy that's been pretty well established for some years. These brands' ongoing challenges could spell out opportunity for newcomer brands, or could simply drive more people to Google. Google has had its own problems this year, but nevertheless... 2) Google will continue to dominate and monetize local search For so many users, Google IS the Internet, and that's an advantage no competitor has been able to overcome. In 2019, I expect to see further monetization of local SERPs, including LSA, in-pack local ads, booking buttons, and other forms of lead gen. Local search marketing will become more spendy. For more on creating strategy in this environment, read: Why Local Businesses will Need Websites More Than Ever in 2019. And, for retailers... 3) Real-time Online Local Inventory will become a real "thing" I'll have an article coming out on this in early 2019 on the Moz blog (Update: Now Published: https://moz.com/blog/taking-local-inventory-online), but in a nutshell, we're on course to cross a new threshold in search. You'll finally be able to search for local inventory and get accurate information about who near you stocks what in their stores. Google's See What's In Store feature will be part of this, but so will emerging third party technology. User behavior will change as a result of this, and just like we've all integrated online mapping/local search into our daily lives, we'll soon be familiar with using search to find local inventory. This is really great news for retailers of all sizes! Meanwhile... 4) The line between brands and people will blur further 2018 has been a fascinating study in what appears to be a rising consumer expectation that brands align with customers at a philosophical level. We saw Nike's stock go to a record high due to their deft read of the nation and company alignment with Colin Kaepernick, while other retailers lost millions over culturally-insensitive content. Big rewards and boycotts represent the two extreme ends of this spectrum in which your CEO isn't really a private person anymore, but rather, a member of the larger society with a voice that will be assessed for its empathy to causes, groups and events. This puts brand employees in unfamiliar territory, having some of their fate rise or fall based on the public stances of company leadership, and it puts a new premium on skillful awareness of societal trends. Because of this... 5) Smart local brands will speed up focus on sustainability Political pundits are predicting that the 2020 US election may be referendum on Climate Change. This means that US customers will be inundated with messaging and news surrounding this over the next two years. We're already seeing big brands like Patagonia respond by saying that they're "in the business of saving the planet" and Salesforce co-CEO billionaire Mark Benioff promising that his company will be running on 100% renewable energy by 2022. I predict that a growing body of consumers will increasingly expect and reward sustainable brand practices. 2019 will be a very good year for the local businesses you market to do a green audit of their business model, implement change and then promote their Climate-friendly practices. Think big on this, because... 6) Reputation will be key Everything a local business can do to please and retain customers should sit at the core of the business model. Whatever it is that gets your customers to leave positive reviews, return for repeat business, recommend you via WOM to their friends and family, and view you as a vital component of local commerce will have a serious impact on your reputation, rankings and revenue. Google recently stated that 27% of local searches have an intent of reading reviews about a specific business and our recent State of Local Industry Report here at Moz found that 91% of respondents agree that reviews impact rankings. Reputation, and the awareness of its role, will be very big in 2019. 7) Link building will become more deeply integrated into Local SEO Local Search Ranking Factors 2018 cited links as the 6th most influential local pack factor. This means that smart local SEOs will double down on their organic skills and start pursuing relevant links for their clients with professional, organized strategies and good tools. Any Local SEM package that leaves out link building will be incomplete. All in all, I predict we're in for an exciting, challenging year in which clear vision and a dedication to service will be the keys to local business success. **Now it's your turn! Where do you see us going in 2019 in the local search industry? Please, share your own predictions! **
Local SEO | | MiriamEllis8 -
301 redirect from OLDEST site to OLD site to a NEW site. Cons, pros, how?
Local business had a site on domain name - (A) for a 5 years. Few years ago they moved to a new domain - (B) and did 301 redirect from A to B. Now they want to move to another domain containing a keyword - (C+kw).com and apply 301 Question:
Local SEO | | Ryan_V
How to proceed with the redirect for a C+kw not to loose ranking? Which option is better?
1. Redirect from the oldest domain (A) to a newest (C)
A>301>C 2. Redirect from existing domain (B) to a newest (C)
A>301>B
B>301>C 3. Stop existing redirect from A to B, instead do two redirects to a new domain (C)
A stop 301 to B
A>301>C
B>301>C As far as I know under the same conditions a new domain will rank worse than an aged domain. On the other part keyword in domain name helps with local SEO. I think that for the long run it's ok to loose some traffic for a few months but have a better chances to rank in future. What do you think guys?0 -
Local SEO Website Structure.
Hi everyone, This might be quite a long post so please bear with me. I am currently rebuilding my website. My previous website was built by a web designer and was very basic. 5 page html site consisting of home, services, gallery, testimonials, contact pages. None of them were great - thin content, not optimised as well as could be - no h1's etc. To be fair I knew nothing about websites and didn't bother much with the site. As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site. A few years down the line and I have realised I need the website to be working for me as opposed to alongside me. I am building it myself via wordpress as web designer didn't want to work in wordpress. I have done my keyword research and I'm working on pages as we speak. Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing. With my services page appearing directly underneath in 7 for the same keyword. I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url. Now for my questions...
Local SEO | | sfrediktru8
My 2nd keyword based on volume is driveway cleaning. How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page? I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc. As I am building new pages for each service with location built in, where does this leave my homepage? Should I be targeting keywords for this page? It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic. But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service. And when I start using Adwords I will have a specific landing page for each service. Any advice would be appreciated. Thanks0 -
SEO and IP based content
Hello, We are building a guide/directory that will service multiple cities across Canada. Currently, our home page will detect your IP, and display local content on the home page. Although we feel this is incredibly useful to the end user, we are worried about how search engines will interpret our home page. In addition to our home page, should we have landing pages for each city that we are in? and should we follow site structure like this? www.thesite.com/vancouver So if a user from Vancouver goes to our home page, they will see Vancouver related content, but how would a search engine see the home page? We would like to know the best approach to placing well for searches in different Canadian cities. Most of our searches will be city specific: Calgary widgets, Vancouver widgets, etc. Thanks
Local SEO | | ebk0 -
Does anyone know who is behind 123productpages.com?
I've seen several instances of this domain scraping and rehosting an entire site as a subdomain of 123productpages.com. I know ReachLocal and YP have used similar techniques, but I can't find any references to 123productpages.com. Not my client, but a specific example (dermatologist) of what I'm talking about: http://advderm.123productpages.com
Local SEO | | medtouch0 -
Is my link structure hurting my SEO?
Moz says I have too many links on the homepage - could this be hurting my SEO? I have a lot of links on my homepage - especially from the services menu. I also have a few in the intro paragraph that are unnecessary but are linked to other pages using keywords - such as "veterinarians" which go to Meet our Veterinarians, etc. I'm afraid to make changes as I don't want to go overboard and actually hurt our rankings further. Any thoughts on this? Brant
Local SEO | | BCB11210 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0