Specific Ranking Mystery
-
Hello Mozzers
I don't understand this specific ranking example, maybe somebody can help?
For the serach term "elipslife" on Google Switzerland a client's page ranks around position 13. A competitor's page ranks at 9. And I don't get why: the competitor's page has no content and its DA is lower. Its PA is higher so I set a link in the client's homepage navigation a couple of weeks ago to lift the client's page PA above that of the competitor. This is not yet reflected in OSE currently however.
Any ideas as to what may be the cause?
Thx, Chris
-
Yes, I am aware of the fact, that OSE lags behind Google. But I don't see the reason why Google ranks one page higher than the other...
-
Hello,
OSE isn't updated as often as Google so i wouldn't use it as a definitive and just for advise. Google has the ability to scale up more than poor little Rogerbot so give him some time. so why it make look like there are no links, it could just be Roger has not found them yet. You can always double check your findings with other companies like Majestic SEO, Ahref etc. but again they're only emulating Google. Keep trying to make your page better for users compared to emulating the competitor e.g. more content on the subject etc. and you might get an advantage. I'm sure some others here may have some further pearls of wisdom to share too.
Hope it helps and all the best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking content for phrases that don't exist on-page
I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
On-Page Optimization | | JCN-SBWD
“Copyright free rock music"
“Uncopyrighted rock music”
“Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.0 -
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
One Main Brand Domain - One EMD which Ranks Better
Hello SEO MOZers! We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one. My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking. There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it? What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords. Any help would much appreciated.
On-Page Optimization | | CarlaAction1 -
Stolen Content reposted on other sites. How does this affect ranking?
Visitors often copy and paste my content and post it elsewhere... on Facebook, on Tumblr, on forums and sometimes on competing websites... but they don't link to me. How does Google treat this duplicated content? What is the best way to handle it? File DCMA claims or ask them for a link?
On-Page Optimization | | brianflannery0 -
Table text : Does that influences the website's ranking ?
We are currently working on a new page for one of our clients and there is A LOT of writing, so A LOT of differents pages. If I decide to put the texts on table text instead of creating a link for another page, will that influence the ranking in any way ? I've been a web writer for only a year now and still try to figure out how to optimize the written part. Thank you for your answers.
On-Page Optimization | | marketingmedia.ca0 -
How do I manage my organic SEO efforts with multiple product descriptions/specifications???
Good Evening MOZ community I am currently working on a website my company has just launched. I am in charge of the entire commercial side of the business from pricing to brand management including all elements of digital marketing. First of all I should make it clear I am by no means an SEO expert. However I appreciate the importance of organic search and particularly on page optimization and no I need to build it into our site from the onset. My problem lies in that our website stocks roughly 2000 individual products (Tools and Engineering products) and I am struggling to overcome the following; 1. I do not have the time or resource to re-write original product descriptions and specifications for 2000+ products 2. How can I create healthy on page SEO without having to do this? (we are not able to provide budget to outsource these efforts at the moment) Will copying manufacturer descriptions cripple our SEO 3. Many product specifications need to be displayed exactly as they would on the original manufacturer websites. How can I include exact copies of these without being penalized by google for duplicating content? Essentially I realise the importance of on page SEO and want to build it into the site for the future but need to find a way of optimizing it with minimal time. I understand much of this is a big ask but any hints or tips you may have would be greatly appreciated. Thanks Rob 🙂
On-Page Optimization | | robmarr7890 -
Properly changing title, URL and content for new keywords without harming other rankings.
Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
On-Page Optimization | | BabyBeauBelle
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!0 -
No Content on home page + rankings
If a home page has no content will it hurt the sites ability to rank? The interior pages will have content but not the home page. (See attached image) My client does not want content on the home page as he feels it will take away from the look and feel he wants to achieve. This website is actually 10 sites or locations in one as we intend to market each location (a total of 10) separately. In reality the home page is a doorway page to each separate location. I'd like feedback if possible as to the necessity or not, of content on the Home Page of this or any website. Will the lack of content hurt on the Homer Page hurt with SEO? Thanks
On-Page Optimization | | fun52dig
Gary Downey bobby-vans.jpg0