PPC ads: landing page vs website page ... other metrics to consider?
-
I run 3 PPC ads in Chinese language on Baidu, of which one landing page consistently ranks around 5th amongst 80+ other English website pages. So, when our site was recently developed for Chinese language, I redirected the ads to the relevant Chinese website pages for a month to see which would attract more visitors (Chinese landing pages vs Chinese website). I haven't fully analysed the results yet, but what other metrics should I consider than just the volume of visitors?
Landing page
https://www.mogas.com/en-us/ppc-ads/mogas-球阀
https://www.mogas.com/en-us/ball-valves (in English)Website page
https://www.mogas.com/zh-cn/产品
https://www.mogas.com/en-us/products (in English) -
Thanks Thomas. I'll check these.
-
I haven't had time to look into your site, however I would look into:
- Bounce Rate
- Conversion Rate
- Goal Rate (can't think of the phrase, amount of goals completed per session through your campaigns)
- Quality Score (I presume Baidu has something like this?)
- Cost Per Click
- Clickthrough Rate
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help on how to test the DA, PA of the website
Please help me. How to check the DA, PA of the website https://toolaim.com/ . I want to know any quality website to take care of it more. But at present I do not know any forum quality is good and trust. Thank you
Reporting & Analytics | | gogoanimetp0 -
Does intercom support pages and redirect issue can affect the SEO performance of our website?
I noticed that in the redirect issues I have, most of the issues are coming from our Intercom support links. I want to ask, does intercom support pages and redirect issue can affect the SEO performance of our website?
Reporting & Analytics | | Envoke-Marketing0 -
How does Google measure page position in Webmasters?
Does anyone know exactly how Google measures page position in Webmaster Tools? For example: In Google Webmaster Tools, we had a product which on the 22/12/15 was at position 7, and then dropped to position 112 on the 30/12/15. It then rose back up to position 7 on the 6/01/16 and then down to position 25 on the 16/01/16. What does this mean and why?
Reporting & Analytics | | CostumeD0 -
Webmaster Tools Pages and Queries
In Google Webmaster Tools, under Search Analytics, what is the difference between positions in queries and positions in pages?
Reporting & Analytics | | CostumeD0 -
Pages with Duplicate Page Content
Hi Just started use the Moz and got an analytics report today! There about 104 duplicate pages apparently, the problem is that they are not duplicates, but just the way the page has been listed with a description! The site is an Opencart and every page as got the name of the site followed by the product name for the page! How do you correct this issue?? Thank for your help
Reporting & Analytics | | DRSMPR1 -
Bing vs Google Keyword Research
Hi All, I have carried out keyword research based on Google Analytics, Keyword Planner, competitors and various other toolsets.
Reporting & Analytics | | Mark_Ch
My research has been based on performance metrics favored towards Google.
I'm looking to research keyword traffic metrics and suggestions based on Bing Ads Intelligence. My Logic
I have compiled my master list based on Google metrics.
I will carry out Bing search traffic metrics based on my Google master list.
I will carry out Bing keyword suggestions based on my Google master list. My Questions
#1 Will my logic yield me any favorable benefits based on the high number of Google users vs Bing users
#2 Should Bing favor a particular keyword with high search traffic compared to Google, is there a fear that creating a 'seo user friendly website page' could dilute link juice based on the high Google users. Any other useful advice would be welcome. Regards Mark0 -
Trackbacks vs Links: What's the Difference?
Our Google Analytics social pages report isn't showing several of our links. And several links are from high quality sources, such as about.com. Does anyone know why this may be?
Reporting & Analytics | | nicole.healthline0 -
Metrics for guest posting
I have couple blogs willing to publish an article with a backlink to my site. I want to compare them. What SEO metric is the best to use for comparison: Domain Authority or Domain Domain Mozrank or DomainTrust? I want to choose a blog that will give me the most linkjuice
Reporting & Analytics | | Alexey_mindvalley0