Ranking drop from 6 op 23 in one day - freaking out
-
Dear, Moz
We have been hard at work going some off site and on site SEO. However yesterday we got around 1600 404 errors from google, and ranking dropped from 7 in front page to 25.
What we did: I found an error in Htacces, where my partner had this (rewritebase with double // and rule with // - I quess this started creating urls for google, because twww.website.com//category-category-cateory
OK. But google says that they will not effect your rankings because 404s?
Second think i found was that we had some urls, which had canonical tag to a page called search. Now that search (duplicate of homepage) we 301 to our main homepage. Can that effect ranking? You have 404s that have canonical to a page that itselft redirects (301) to homepage.
We also removed the / splash. Nothing more.. Below is the htaccess, that had the double // error. Please comment.
Options +FollowSymLinks
RewriteEngine On
RewriteBase //
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_URI} (.+)/$
RewriteRule ^ %1 [R=301,L]
RewriteCond %{HTTP_HOST} ^www.website.com [NC]
RewriteRule ^(.)$ http://website.com/$1 [L,R=301]
RewriteCond $1 ^(index.php)?$ [OR]
RewriteCond $1 .(gif|jpg|css|js|png|ico)$ [NC,OR]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^(.)$ - [S=1]
RewriteRule .//index.php [L]
DirectoryIndex index.php -
Hi,
im a little lost on what you mean but a 404 is essentially a none page it doesn't exists so it would need nor have a canonical unless perhaps to its self if you have a fixed 404 page. you may 301 a url that was a 404 page to a 200 page but then it wouldnt be a 404 so its a bit of a paradox!
-
Thanks Greg. I think it was. Now we back at 10th and 12th but still some way to go.
But is it then true, that if i have some page(that now is 404) which had a canonical to another one which then was 301d, this is bad and mixed signals? There should be never any 404 that have canonical to your page which is 301d to main website. Correct?
-
And to top all of that off it seems like there was an update on the 8th! it was just a regular one but i can imagine combined with all the issue you've had it was a bit of a perfect storm. Give it a few days to be re crawled and it should adjust. Hopefully this is a very good lesson on why to be very careful with Htaccess.
good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Horrible ranking for hundreds of content pages
We have hundreds of pages of restaurant reviews (each is 100% original content) on our site (for example, here is a list of many of the content pages: https://www.rewards21.com/articles). The PA of almost every page is 1 (ouch). Doing even the most long-tail Google search doesn't bring up one of those pages (even if I include our company name in the search string). I'm certain we have lots of room to improve SEO, but not even seeing the pages come up for even the most long-tail search has me concerned... Our site used to be on Wordpress many months ago and many of these pages ranked fine..ever since switching away from Wordpress, we've not made any SEO progress. Am wondering if something major is "broken" with our site SEO...
On-Page Optimization | | r210 -
Renamed a page and created a 301, page lost its rankings.
We changed a page name to fall under the root of our site from domain.com/page1/page301d/ to domain.com/page301d/ and after 2 weeks it still is not back to its #3 position. Now it is on the bottom of page 3. I cant figure out what im doing wrong here. The original .com/page1/ that this page fell under was removed totally and redirected to antoher page that was more relevant. I went ahead and re-enabled this page and its contnent, because the page was linking out to the page we 301d. This page we re-enabled had about 150 links poitning to it and therefore i was thinking that maybe the link juice from this page (or relevancy) via an internal link was helping it rank. This was updated about 6 days ago and the internal link is back Any other ideas why this might not be working. Ive checked all the 301s, content has not changed on the page. We have updated the strcuture for many pages. Instead of having the pages in question fall under anotehr page, they all fall under the root and its sub content is now only 2 levels deep , instead of being 3. hope that makese sense.
On-Page Optimization | | waqid0 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Is it best to optimize your site for just one or two keywords?
My company/website makes and sells a product that's not that competitive but still has about 20 key words/phrases that people search for. My site is not a huge site maybe 35 pages after you include the blog posts.We sell samples off the site but it's mostly used as a brochure but we also want it to be a successful tool at bringing in leads. Should I optimize for the most popular key word phrases focusing on only one or two per page and forget about the rest or should I try to optimize for as many keywords as possible on all pages or should I optimize for just the few (3-5) heavy hitting keywords but on all pages? Right now I've got it optimized for around 3 keyword phrases for the whole site and only 1 or 2 per page with the most popular phrases on the most important pages.
On-Page Optimization | | JAARON0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0