Will my site get devalued if I add the same company schema to all the pages of my website?
-
If I add the exact same schema markup to every page on my website - is it considered duplicate content?
Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries.
Your help is appreciated.
-
Thank you so much for responding. The CMS is a proprietary version from Cox Automotive. I have to choose between no schema and the same schema on every page. Not really what I wanted but I really appreciate your input, it's very helpful.
-
Hi Annette,
Huf is right, it's been asked before in the Moz Q&A but Schema.org or even duplicate content in general on your own domain isn't consider to become a penalty. It just hurts the crawl budget and the quality of your pages. In the case of Schema.org you're completely fine.
Martijn.
-
Hi Annette,
No. "Duplicate content is content that appears on the Internet in more than one place" (See: https://moz.com/learn/seo/duplicate-content.
It is quite common to add the company address to a footer file, which is visible below every page. This is not considered duplicate content and will not result in any penalties.
This may be relevant to you: https://moz.com/community/q/local-business-schema-markup-on-every-page
What CMS are you using? If Wordpress, there's a few good Schema plugins that may help you with this: All In One Schema is very popular and works well. I believe this one: https://wordpress.org/plugins/wp-seo-structured-data-schema/ allows you to add company Schema details in one place.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Crawling Issues! How Can I Get Google to Crawl My Website Regularly?
Hi Everyone! My website is not being crawled regularly by Google - there are weeks when it's regular but for the past month or so it does not get crawled for seven to eight days. There are some specific pages, that I want to get ranked but they of late are not being crawled AT ALL unless I use the 'Fetch As Google' tool! That's not normal, right? I have checked and re-checked the on-page metrics for these pages (and the website as a whole, backlinking is a regular and ongoing process as well! Sitemap is in place too! Resubmitted it once too! This issue is detrimental to website traffic and rankings! Would really appreciate insights from you guys! Thanks a lot!
Technical SEO | | farhanm1 -
How to inform Google to remove 404 Pages of my website?
Hi, I want to remove more than 6,000 pages of my website because of bad keywords, I am going to drop all these pages and making them ‘404’ I want to know how can I inform google that these pages does not exists so please don’t send me traffic from those bad keywords? Also want to know can I use disavow tool of google website to exclude these 6,000 pages of my own website?
Technical SEO | | renukishor4 -
If the order of products on a page changes each time the page is loaded, does this have a negative effect on the SEO of those pages?
Hello, a client of mine has a number of category pages that each have a list of products. Each time the page is reloaded the order of those products changes. Does this have a negative effect on the pages' rankings? Thank you
Technical SEO | | Kerry_Jones2 -
Website ranking went from page one to not in top 50 overnight. Help/suggestions?
One of our customer's websites initially ranked very well. For approximately 3 months it sat atop of Google for their optimized keywords. Suddenly, on November 17th, the ranking dropped and they were no longer in the top 50 for any keywords. We went through Google Webmaster tools and found no violations, so we emailed Google to see if we violated something and if they would reconsider. They responded "We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google." This is a site built on WordPress, so we turned off a majority of plugins in case one was somehow affecting the site. They have an incredible amount of business partners that link their website from their partner's website menus, so they have about 15,000 links all with anchor text "insurance." (every page on partner site is seen as a different link). Think this is affecting it? Maybe Google sees it as artificial? (P.S. This has been set up this way for a while before they came on with us). The site ranks on page one of Bing and Yahoo, but nowhere in top 50 for Google. Any suggestions? Appreciate the help!
Technical SEO | | Tosten0 -
Should I ask third pages to erase their links pointing at my site?
Good Morning Seomoz Fans, let me explain what is going on: A surfing site has included a link to my Site in their Footer. apparently, this could be good for my site, but as It has nothing to do with my site, I ask myself if I should tell them to erase it. Site A (Surfing Site) is pointing at Site B (Marketing Site) on their Footer. So Site B is receiving backlinks from every single page on Site A. But Site B has nothing to do with Site A: Different Markets. Should I ask them to erase the link on their footer as Surfing people will not find my Marketing Site interesting? Thanks in advance.
Technical SEO | | Tintanus0 -
Why do I get duplicate page title errors.
I keep getting duplicate page title errors on www.etraxc.com/ and www.etraxc.com/default.asp, which are both pointing to the same page. How do i resolve this and how bad is it hurting my SEO.
Technical SEO | | bobbabuoy0 -
Every time google caches our site it shows no website.
Our site <cite>www.skaino.co.uk/</cite> seems to be having real issues with being picked up with Google. The site has been around for a long time but no longer even ranks on google if you search for the word 'Skaino'. This is odd as its hardly a competitive keyword. If I do a site:www.skaino.co.uk then it shows all the pages proving the site has been indexed. But if I do cache:www.skaino.co.uk it shows a blank cache. I'm starting to worry that Google isn't able to crawl our site properly. If it helps to clarify we have a flash site with a HTML site running underneath for those who cant view flash. Im wandering if I've missed something glaringly obvious. Is it normal to have a blank google cache? Thanks AJ
Technical SEO | | handygammon0 -
Two company websites - should 1 be nofollow?
We are an automotive dealership that is required to keep a manufacturer appointed website. It's pretty terrible so we are having a new site developed in addition to that. We plan on transferring our current domain name to the new site but I am not sure what to do with the older, less useful site. Should I try to have both sites appear in the search results to capture more traffic? Or is that inefficient? Should I make the new site no follow?
Technical SEO | | kylesuss0