Event/Goal Tracking For EKM Powershop
-
Hi There,
I have a client with EKM powershop. I am trying to figure out a way to either setup goal tracking (however I don't know what the final destination page is) or event tracking. I know I can do the ecommerce tag thing, but I am always worried about breaking the tracking code.
Any ideas?
-
Have you considered using tag manager to quickly tag events such as button clicks? The other option I see in common use is to just set a goal to activate on a page view of the thank-you or confirmation page (destination URL). If you don't know what that is, you can't find it in your CMS, and no one can tell you, I would take the time to find out by following the funnel to completion. That's going to be the easiest path for you.
Once you've got the basic stuff down, you'll probably be asked to do all sorts of other tracking. My favorite one for ecommerce is whale hunting. You segment your data so that you only look at the people that spend above a certain amount on your site and compare their activity to the people who aren't spending a lot and to the people who aren't spending at all. Your client will love you for that one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Tracking in Analytics - Should I use a plugin or do it manually?
Hi, I have a WordPress site (woocommerce integrated). I would like to know should I use a plugin to enable e-commerce tracking in Google Analytics or I should do it manually with GTM. Which is a better way? Will using a plugin to enable e-commerce tracking slow down my site? Any thoughts? Thanks in advance.
Reporting & Analytics | | Mr.Suren0 -
In google analytic for google /cpc it is showing url with 404 which even not exists in my database
Hello All, In google analytic for google /cpc it is showing url with 404 which even not exists in my database that also more than 300 per day. How can it is possible? it is showing /black-friday-offers but I don't have such page. Thanks!
Reporting & Analytics | | pragnesh96390 -
How to create goal for Events?
Hi All, I have created event via google tag manager for my ecommerce site. That events are button clicks. Now I want to know after clicking that event does that customer reached to Thank You Page or not? How can I do that? which type of goal I have to create? Thanks!
Reporting & Analytics | | pragnesh96390 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Are RSS fees tracked by Google Analytics?
In both the new GA and former version, how are RSS feeds handled by Google Analytics. If not, is there an easy means by which to account for this traffic, in order to have a better picture of traffic. Thanks. Alan
Reporting & Analytics | | ahw0 -
How to track forwarding URLs sent via DNS settings
Buongiorno from hot a humid wetherby UK. A client has gone ahead and set up DNS forwarding from www.ramsdens.tv to http://www.ramsdensforcash.co.uk now they wonder why theyve got no data showing in Google analytics. So knowing theyve gone ahead with this method of forwarding how is it possible to measure referrals originating from www.ramsdens.tv My only thought is to add a tracking parameter on the baclk of the forwarding url.Thanks in advance
Reporting & Analytics | | Nightwing
David0 -
What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?
The full announcement is here: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales). The community's thoughts on this one are appreciated. 🙂
Reporting & Analytics | | MKR_Agency0 -
If I change the URL of a page, but the old page canonicalizes to the new, do I need to change my Analytics goals to get data?
I changed the URLs of some pages recently (because the same thing that affects the internal anchor text also affects the URL - grr...) but considered it not a big deal because even if I looked at the source code of the old URL, the canonical tag was now pointing to the new one. The question is - if I had URL destination goals set up for those URLs in Google Anlaytics, do I now have to change them? Or does Google somehow know that anyone getting to the new URL is the equivalent of someone getting to the old URL because of the canonical tag that exists on the old URL source code? I still do see goal conversions for some of the old URLs even since I changed them - but it could be that people are still somehow finding the old URL somewhere - or that Google only reindexed it a week or so after I made the change. Any light to shed? Thanks in advance, Aviva B
Reporting & Analytics | | debi_zyx0