Query on Google Experiment?

[dsouzac]

Hello All,

I am doing A/B testing via google analytic experiment now my query is for my ecommerce site homepage i am trying to add newsletter in 3 different way so it will be variation A, Variation B and Variation C. So my query is what should be then original page? Currently there is no newsletter form on homepage.

Do I consider original page as Variation A? i.e. abcd.com?variation-A as original page?

Then google will decide winner between original page i.e. variation A and Variation B & C

Thanks!

[dsouzac]

Hi  Martijn,

Thanks for quick response!

Note - imgur showing error so not able to attached image.

1. Can you please check the below configuration of A/B testing is the correct way?

Configure your experiment -

Original Page -
Web page to experiment = http:// - abcd.com?variationA  ........Name for the page - Original
Variant 1 -
Web page to experiment = relative - variationB  ..............Name for the page - Variant 1
Variant 2 -
Web page to experiment = relative - variationC .........Name for the page - Variant 2

2. And now I have selected 50% traffic between A, B & C so 1st user who will land on abcd.com he will be able to see VariationA then next user will see VariationB and so on.. right?

3. Do user will be able to see ?variationA in the url?

4. Also when I am running the experiment for only 1 page i.e. abcd.com/cloth but when I visit the other pages i.e. abcd.com/towel then this query string "?catredesign=A&utm_expid=13710589....." also append in all other pages so is it when we run experiment then utm_expid.....visible on all pages?

Thanks!

[Martijn_Scheijbeler]

Hi,

Yes! What I would do in your case is make Variation A the 'original' and compare your variation B against it. What you'd like to do in most cases is still check what the influence is on your secondary metrics by adding a signup box. What could happen potentially is that some metrics will start shifting.

Martijn.