Would you launch a paid search campaign with 'Exact Match' only keywords

[Zoope]

Hi Mozzers,

I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns.

Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for.

Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group.

Let me know your thoughts...

Thanks!

[Chris_Devona]

Hello,

Just saw this and wanted to chime in! I agree with Alick300 about exact match keywords, especially for accounts with extremely high search volume. However, I believe adding a few modified broad or phrase match keywords to your account can help you find some well-performing long-tail keywords. Once you find these long-tail keywords, you can choose to bid up higher on them or include them in your Ad Copy. Additionally, if you are a local business, you may find that people are searching for your service along with the city. This can provide you with information for which cities you could potentially be targeting, or where to focus attention. Whatever you choose, monitoring the search term report and appending to your negative keyword list is key!

[Alick300]

Hi,

Yes I would go for exact match. In my own campaign I'm using exact match keywords for most of he Ad groups and if you are not getting click volume that you are aiming for I would suggest you to use Broad Match Modifier but keep checking search terms regularly and block irrelevant search terms.

Hope this helps.

Thanks