How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
-
Hi,
Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+.
I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+
And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
-
thanks, EGOL.
-
PPC might be helpful. I don't know because I don't use PPC for promotion. I don't like spending money on it.
Maybe someone else will support the idea and give advice.
-
Thank you so much! I will definitely follow your advise. There is one thing that confuses me a little. My company has two locations: one in Pasadena, another one in Calabasas. I guess I can put those two locations for brand pages (Viking repair, Sub-Zero repair, etc) and for service pages (refrigerator repair, dishwasher repair).
However, we also service such upscale neigbouthoods as Marina Del rey, Bel Air, and Beverly Hills. I think if I mention my company's physical locations on those pages, it would be weird, wouldn't it? Yet I target "marina del rey appliance repair", "beverly hills appliance repair", and so on. Could you please let me know what you would do in a situation like this? Is there any chance that I can rank higher for those keywords without having physical local presence? Thank you!
-
Kirupa,
As far as i am concerned, EGOL always has the best advice.
The only thing i would add is to recommend that somewhat controversial idea of running a PPC campaign to help your rankings increase. If your product, UX, etc. truly are better than the competition, but you have no traffic to prove that...Pay for traffic and let the user signals (assuming they are good) help you climb the SERPs.
What do you think EGOL?
Matt
-
If this company only does business within a short driving range of their offices, I would get local name, address and phone information on every page of the website. That will help you rank for "viking cooktop repair in pasadena" and other local queries which are probably more valuable than ranking at #51 for "viking cooktop repair". People search for their local repair person.
I would also be looking to get links, brand mentions, etc. from websites that serve the areas where the company does business. Links from across the world or on the other side of the continent or state are not as valuable. Some reviews would be helpful.
You need to demonstrate that you are a strong and established LOCAL business. Go learn about ranking in the local SERPs if you have not learned how to do that yet. On Moz, look for posts by Miriam Ellis
site:moz.com miriam ellis local search
and also information on this page...
-
Thanks for your reply! You said, "They are waiting for more data to confirm that the company is real". What data do you think are they waiting for exactly? I've got reviews on Yelp and on the website, brand mentions... What did you mean by type-ins?
-
I went to Google and searched for "viking cooktop repair". I went down through the SERPs and, yes, all the way down to position 100, I was still seeing title tags that were relevant for this query. Often they had the exact query in the title tag. Often they had two of the three words but there was no doubt that they were relevant.
This is an example of a query where there are a lot of competitors, and, although they are small, local, weak, and sometimes ignorant, they have moved onto the turf and own it. When a new competitor arrives 20 years late for the fight, he can't walk in and obtain priority position by default.
In this situation, Google might be waiting to see more than links. Other sites have twenty years of history, ten years of history, they have brand mentions, type-ins, user behavior data, reviews, a history of phone book presence... and Google is looking for confirmation. This site went up last summer and already has 266 links. Google probably knows that those are built links. They are waiting for more data to confirm that the company is real.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my inner pages ranking higher than main page?
Hi everyone, for some reason lately i have discovered that Google is ranking my inner pages higher than the main subfolder page. www.domain.com/subfolder --> Target page to be ranked
Technical SEO | | davidboh
www.domain.com/subfolder/aboutus ---> page that is currently ranking Also in the SERP most of the time, it is showing both links in this manner. www.domain.com/subfolder/aboutus
-----------www.domain.com/subfolder Thanks in advance.1 -
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
How long does it take to rank easy keywords?
I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.
Technical SEO | | Begbie20060 -
Can i use "nofollow" tag on product page (duplicated content)?
Hi, im working on my webstore SEO. I got descriptions from official seller like "Bosch". I got more than 15.000 items so i cant create unique content for each product. Can i use nofollow tag for each product and create great content on category pages? I dont wanna lose rankings because duplicated content. Thank you for help!
Technical SEO | | pejtupizdo0 -
Error: Missing Meta Description Tag on pages I can't find in order to correct
This seems silly, but I have errors on blog URLs in our WordPress site that I don't know how to access because they are not in our Dashboard. We are using All in One SEO. The errors are for blog archive dates, authors and just simply 'blog'. Here are samples: http://www.fateyes.com/2012/10/
Technical SEO | | gfiedel
http://www.fateyes.com/author/gina-fiedel/
http://www.fateyes.com/blog/ Does anyone know how to input descriptions for pages like these?
Thanks!!0 -
Rankings for Google Play Pages
Hey all, I'm relatively new here and certainly new to posting in the forums and interacting with the community but I hope to be much more active in the coming months. I have what might be a silly question regarding search results for a Google Play store-specific query. The company in question has their main North American app that's been out for a month and a half and then an International version that was released just a few days ago. If you run a Google search (NOT a search witin Google Play) for 'Google Play Company Name' the more recent (but less used and ultimately less important, at least for the time being) International app is higher in the SERP than the more used and reviewed North American app. I'm guessing that this is something that will correct itself over the next week as the North American app establishes itself as the more important of the two, but I figured it couldn't hurt to ask just in case there's something they can do to affect the results a little quicker. Any advice, input or just a verification of my guess would be greatly appreciated!
Technical SEO | | JDMcNamara0 -
Two different page authority ranks for the same page
I happened to notice that trophycentral.com and www.trophycentral.com have two different page ranks even though there is a 301 redirect. Should I be concerned? http://trophycentral.com Page Authority: 47 Domain Authority: 42 http://www.trophycentral.com Page Authority: 51 Domain Authority: 42 Thanks!
Technical SEO | | trophycentraltrophiesandawards0 -
Discrepency between # of pages and # of pages indexed
Here is some background: The site in question has approximately 10,000 pages and Google Webmaster shows that 10,000 urls(pages were submitted) 2) Only 5,500 pages appear in the Google index 3) Webmaster shows that approximately 200 pages could not be crawled for various reasons 4) SEOMOZ shows about 1,000 pages that have long URL's or Page Titles (which we are correcting) 5) No other errors are being reported in either Webmaster or SEO MOZ 6) This is a new site launched six weeks ago. Within two weeks of launching, Google had indexed all 10,000 pages and showed 9,800 in the index but over the last few weeks, the number of pages in the index kept dropping until it reached 5,500 where it has been stable for two weeks. Any ideas of what the issue might be? Also, is there a way to download all of the pages that are being included in that index as this might help troubleshoot?
Technical SEO | | Mont0