Blog posts and 3rd hierarchy pages weigh same as per Google?
-
Our blogs.website.com has been a sub-directory since 2 years as website.com/blog. Now we have blog posts with URLs website.com/blog/blog-post-1. This blog is located at different place technically, away from website.
Now my doubt is whether the blog-posts have equal weightage at Google just like other 3rd hierarchy level pages of website like website.com/page1/topic2.
Thanks
-
Thanks for clarifying. In terms of weight, I don't think there is any significant difference between your 2 examples. Your ability to rank prominently for one over the other will depend on many factors, including:
- Internal links pointing to page
- External links pointing to page
- Click-throughs from search
- On-Page optimization
- Etc... etc...
However, I believe the most important factor (tying this all together) will be the user's search query. If Google thinks a user is looking for a specific product, example.com/product/feature might have the most ranking potential. If Google thinks users are looking for an answer to a question it thinks your blog post answers well, example.com/blog/blog-post-1 might have the most ranking potential.
I don't know that I would ever "ignore" opportunities to optimize for a specific keyword or phrase, regardless of the page or post type.
-
Hi Brian,
Let me elaborate my question little more:
Blog-post page: example.com/blog/blog-post-1
website page: example.com/product/feature
Above two pages are same level pages as per page hierarchy; but one page is from blog and other page is from website. Usually we see that website pages do have more authority than blog posts. Is that true? Google gives same importance to these pages? Definitely there will be some impact if the website pages are not optimised enough. Is it same with blog-posts being same hierarchy level pages or we can ignore little optimisation at blog level pages?
Thanks
-
Hey there,
It is a bit difficult to understand your question, but I'll give it a go.
First, it appears you've relocated your blog from _blog.example.com _to example.com/blog. This is a great move, assuming all of the old URLs are properly redirected.
Regarding authority of child pages within a website's architecture...
From an organizational standpoint, users (and search engines) will certainly recognize that _example.com/blog/blog-post/_is further down in your site's hierarchy than example.com/blog/. However, from an SEO/rank-ability standpoint, this is not an issue I'd be concerned about. This will all depend on the user's search query, but /blog/blog-post/ could have every chance of ranking over /blog/ organically.
-Brian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
How many times will Google read a page?
Hello! Do you know if Google reads a page more than once? We want to include a very robust menu that has a lot of links, so we were thinking about coding a very simple page that loads first and immediately loading the other code that has all the links thinking that perhaps Google will only read the first version but won't read it the second time with all the links. Do you know if we will get penalized? I'm not sure if I got the idea across, let me know if I need to expand more. Thanks,
Intermediate & Advanced SEO | | alinaalvarez0 -
Content per page?
We used to have an articles worth of content in a scroll box created by our previous SEO, the problem was that it was very much keyword stuffed, link stuffed and complete crap. We then removed this and added more content above the fold, the problem I have is that we are only able to add 150 - 250 words above the fold and a bit of that is repetition across the pages. Would we benefit from putting an article at the bottom of each of our product pages, and when I say article I mean high quality in depth content that will go into a lot more detail about the product, history and more. Would this help our SEO (give the page more uniqueness and authority rather than 200 - 250 word pages). If I could see one problem it would be would an articles worth of content be ok at the bottom of the page and at that in a div tab or scroll box.
Intermediate & Advanced SEO | | BobAnderson0 -
How to find all indexed pages in Google?
Hi, We have an ecommerce site with around 4000 real pages. But our index count is at 47,000 pages in Google Webmaster Tools. How can I get a list of all pages indexed of our domain? trying to locate the duplicate content. Doing a "site:www.mydomain.com" only returns up to 676 results... Any ideas? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
How can Google index a page that it can't crawl completely?
I recently posted a question regarding a product page that appeared to have no content. [http://www.seomoz.org/q/why-is-ose-showing-now-data-for-this-url] What puzzles me is that this page got indexed anyway. Was it indexed based on Google knowing that there was once content on the page? Was it indexed based on the trust level of our root domain? What are your thoughts? I'm asking not only because I don't know the answer, but because I know the argument is going to be made that if Google indexed the page then it must have been crawlable...therefore we didn't really have a crawlability problem. Why Google index a page it can't crawl?
Intermediate & Advanced SEO | | danatanseo0 -
How to Optimize Product Page for Better Ranking in Google?
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages. I want to introduce about my website structure. Root category: http://www.vistastores.com/outdoor Sub category: http://www.vistastores.com/outdoor-umbrellas End level category: http://www.vistastores.com/patio-umbrellas Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem. But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well... What is reason behind it? I don't know... Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords... I have made study of following video and article. http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/ I have done all things which were described by them... But, I'm still waiting for good ranking...
Intermediate & Advanced SEO | | CommercePundit0 -
In order to improve SEO with silos'urls, should i move my posts from blog directory to pages'directories ?
Now, my website is like this: myurl.com/blog/category1/mypost.html myurl.com/category1/mypage.html So I use silos urls. I'd like to improve my ranking a little bit more. Is it better to change my urls like this: myurl.com/category1/blog/mypost.html or maybe myurl.com/category1/mypost.html myurl.com/category1/mypage.html Thanks
Intermediate & Advanced SEO | | Max840