Does a DV SSL Certificate Help with SEO more than a standard SSL?
-
I've found information on both sides of the topics, so I'd love to get some thoughts and insights from people here.
Does a DV SSL Certificate have more SEO benefits than a standard SSL certificate?
I understand the "boost" from an SSL is minimal, but is there extra value in the DV? Some have argued that since a DV SSL is "certified", that Google gives it more preference over a standard SSL. While others have argued that a DV SSL is only required for specific types of websites, which is why Google doesn't give them special preference.
Thoughts? Opinions? Proof?
Thanks everyone!
-
There's a old use case, but I can't seems to be able to find it googling right now. I remember reading it before to switch few websites to ssl, at least two years ago.
Anyhow they examined few websites before and after switching to standard ssl (some) and ev ssl (some others), and they found out the conversion rate didn't change with standard ssl, and it decrease with ev ssl.
Why could it be? Not clear. Probably because no one noticed the change to ssl, while ev ssl being so prominent lead some to notice it. And as it often happen if a buyer is not concerned of something and you rise the topic to him you feed a doubt, and when you feed a doubt you delay a purchase, and when a purchase is delayed is potentially lost.
-
I looked after three sites who we upgraded to standard SSL to a DV SSL for reasons other than SEO.
I was interested if there would be any SEO benefit, I could not see any changes that I could link back to the SSL change after a few months of tracking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I doing SEO test properly?
Hello, I just created a page for researching the impact of social signals on Google ranking (in Italy). Page was not optimized (one internal backlink, no other external/internal links, keyword repeated 4 or 5 + h1 h2, no alt tags), and only social signals are being stimulated (through votes). The domain is 2 months old and is already positioned for few relevant keywords, but from 2 page down. My question is: am I doing right? Is this a good way to proceed? And if not, what I should do instead? Thank you for an advice. Eugenio
Technical SEO | | socialengaged0 -
Creating in-text links with ' 'target=_blank' - helping/hurting SEO!?!
Good Morning Mozzers, I have a question regarding a new linking strategy I'm trying to implement at my organization. We publish 'digital news magazines' that oftentimes have in-text links that point to external sites. More recently, the editorial department and me (SEO) conferred on some ways to reduce our bounce rate and increase time on page. One of the suggestions I offered is to add the 'target=_blank" attribute to all the links so that site visitors don't necessarily have to leave the site in order to view the link. It has, however, come to my attention that this can have some very negative effects on my SEO program, most notably, (fake or inaccurate) time(s) on-page. Is this an advisable way to create in-text links? Are there any other negative effects that I can expect from implementing such a strategy?
Technical SEO | | NiallSmith0 -
Canonicalization of index.html - please help
I've read up on the subject but am new at this so I thought I would just put forth a simple question. We want our home page to be referred to as www.domain.com. We want the search engines to find and return this URl in search results. But the page has to have a name and the actual name is NOT to www.domain.com/index.html. This, I believe is what can cause duplicate cotnent issues (not really duplicate but perceived by the serach engines as duplicate content). Is it best to insert http://www.domain.com/" /> in the HEAD section of the index.html page or am I totally misunderstanding this concept?
Technical SEO | | TBKO0 -
Webshop migration & SEO
Hi there I am migrating all products from my current trade website http://shop.snowbusiness.com/ to another platform. Whilst both are live, would i have to worry too much about duplicate content and no-follow the pages or is this overkill? Cheers, Ben
Technical SEO | | SnowFX0 -
Is the Sandbox Real? Need Help!
To start, I'm very new at this so I've likely made a ton of mistakes but here is the breakdown of what's happened/what's been done to my site. I own a wedding photography company which was based in Portland, we decided about six months prior that we wanted to relocate to San Diego. It was too soon to optimize our website for our new town of San Diego so I created a brand new site. It was born around June 2011. It looks just like the old site but all the content is different (different titles, re-uploaded images, text, etc was optimized for San Diego). What may be my pitfall is I imported our blog posts from the old site to the new site and we continued to keep both blogs live (writing the post in one, importing to the other). San Diego site: http://continuumweddings.com Old Site (now optimized for LA): http://continuumphotography.com From there I began link building. I signed up for the SEO Scheduler and began making the changes suggested there. It told me to sign up for Linxboss, and I did it. Other than that, my links have been build naturally and I have quite a few of them, definitely enough to compete with my top competitors. At one point I was #3 for "San Diego Wedding Photographer" and I stayed there for a couple weeks. Then I began to drop. Now I'm somewhere on page 10. I've read a lot of articles on here and I know I have a lot of things potentially hurting me. Site age, Duplicate content, etc. I'm just not sure why I dropped (still rank on 1st page in Yahoo & Bing) and what I should do about it. I tend to get overwhelmed and every post I read seems to talk about something new I may have done wrong. I'm willing to put in the time to fix this; I just need to know where my time is best spent.
Technical SEO | | mrsmelmitch0 -
Well, I need some help, advice, something.
Hey all, I'm new to the SEOmoz thing but I like it so far. I think I have my site listing so messed up that it's effecting my rank. I have 3 domains. 1.) rt112media.com 2.) route112media.com 3.) route112.net. Each domain was purchased through GoDaddy.com and still remain there. I have my own hosting account which I was registered as rt112media.com with route112media.com and route112.net listed as add on domains. Technically, I would like for my main site to be route112media.com for everything. However when I registered the site as rt112media.com I didn't know the issues I would have as far as different domains so I registered with rt112media.com as my main domain name. Anyways, as of now I have rt112media.com as my main domain through my cpanel hosting.I have both domains route112media.com and route112.net set for 301 wildcard redirects to rt112media.com on my hosting account and my GoDaddy account. When I started my WMT account I didn't really know which domain to use cause I figured I could link them all to one. So, I signed up as routet12media.com. After a little while I realized it was not recieving anything because everything was being redirected to rt112media.com Anyways both addresses have been crawled and indexed so they are showing as two. So, I requested to change the route112media.com address to rt112media.com in WMT. That was about 2 weeks ago and it is still pending request. I'm not having further problems with WMT because of the www.rt112media.com vs http://rt112media.com. I am the verified owner of both but I can not switch the www.rt112media account to show the non www. account as the main one because I have the other pending. My site is still being crawled as 2 versions rt112media.com and route112media.com. So what is my best option? And what would be the worst cause scenario if I wanted to start completely over using route112media.com as my main domain with hosting and all. Sorry this was so long I just wanted to explain my situation. I'm lost. Any advice would be appreciated! http:/rt112media.com
Technical SEO | | Route112Media0 -
What is the most SEO friendly shopping cart for wordpress?
I'm using Thesis Theme. I know load time is important and will continue to be a bigger deal as time goes on. Any advice would be much appreciated!!
Technical SEO | | chadmorgan0 -
Very, very confusing behaviour with 301s. Help needed!
Hi SEOMoz gang! Been a long timer reader and hangerouter here but now i need to pick your brains. I've been working on two websites in the last few days which are showing very strange behaviour with 301 redirects. Site A This site is an ecommerce stie stocking over 900 products and 000's of motor parts. The old site was turned off in Feb 2011 when we built them a new one. The old site had terrible problems with canonical URLs where every search could/would generate a unique ID e.g. domain.com/results.aspx?product=1234. When you have 000's of products and Google can find them it is a big problem. Or was. We launche the new site and 301'd all of the old results pages over to the new product pages and deleted the old results.aspx. The results.aspx page didn't index or get shown for months. Then about two months again we found some certain conditions which would mean we wouldn't get the right 301 working so had to put the results.aspx page back in place. If it found the product, it 301'd, if it didn't it redirected to the sitemap.aspx page. We found recently that some bizarre scenerio actually caused the results.aspx page to 200 rather than 301 or 404. Problem. We found this last week after our 404 count in GWMT went up to nearly 90k. This was still odd as the results.aspx format was of the OLD site rather than the new. The old URLs should have been forgetten about after several months but started appearing again! When we saw the 404 count get so high last week, we decided to take severe action and 301 everything which hit the results.aspx page to the home page. No problem we thought. When we got into the office on Monday, most of our product pages had been dropped from the top 20 placing they had (there were nearly 400 rankings lost) and on some phrases the old results.aspx pages started to show up in there place!! Can anyone think why old pages, some of which have been 301'd over to new pages for nearly 6 months would start to rank? Even when the page didn't exist for several months? Surely if they are 301's then after a while they should start to get lost in the index? Site B This site moved domain a few weeks ago. Traffic has been lost on some phrases but this was mainly due to old blog articles not being carried forward (what i'll call noisy traffic which was picked up by accident and had bad on page stats). No major loss in traffic on this one but again bizarre errors in GWMT. This time pages which haven't been in existence for several YEARS are showing up as 404s in GWMT. The only place they are still noted anywhere is in the redirect table on our old site. The new site went live and all of the pages which were in Googles index and in OpenSiteExplorer were handled in a new 301 table. The old 301s we thought we didn't need to worry about as they had been going from old page to new page for several years and we assumed the old page had delisted. We couldn't see it anywhere in any index. So... my question here is why would some old pages which have been 301'ing for years now show up as 404s on my new domain? I've been doing SEO on and off for seven years so think i know most things about how google works but this is baffling. It seems that two different sites have failed to prevent old pages from cropping up which were 301d for either months or years. Does anyone has any thoughts as to why this might the case. Thanks in advance. Andy Adido
Technical SEO | | Adido-1053990