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Sudden shift in rankings?

White Hat / Black Hat SEO

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OUTsurance Subscriber last edited by

What would make a website move from position 14-17 (for the last year or so) to position 1 for a very competitive keyword when there are no obvious site changes?
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OUTsurance Subscriber @matt.nails last edited by

Hi Matt,

Thanks for the link was a good read, I initially considered the effects of Possum however I would have expected to see some other sites perform better then so still not sure what could have caused this sudden jump.

Thanks

OUT
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matt.nails Subscriber last edited by

OUT,

It may be due to some changes on Google's end:

https://www.semrush.com/blog/recent-google-changes-seo-tactics-that-move-the-needle-in-2017-semrushchat/

What do you think?

Matt
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