Two Companies Merging - Impacts on SEO
-
Hi there!
I work with Company A. They've decided to merge with Company B (who we don't work with/doesn't do SEO) under Company B's name. (We would then work on Company B's website.)
What would be the impact on SEO if the content from Company A's website is moved to Company B's website, and Company A's website would be deleted?
Factors to consider:
- Both websites have a domain authority of 6 and a homepage authority of 21, and each has less than 5 backlinks.
- Company A ranks much better than Company B (of the KWs we're tracking, Company A ranked on Page One for 15.3% of them, while Company B ranked for 2.8% of them).
So, what I am asking is:
- If they do the content migration to Company B's website and get rid of Company A's website, what negative impact would that have on SEO?
- Could we keep both sites, but change the mentions of Company A on their website to Company B? Although the URL would still be Company A's name, could Company B treat this as a microsite and take up more of the search engine real estate since Company A already has rankings?
- What would be another solution? The companies merging is definitely happening.
Thank you in advance.
-
Hi Brandon,
Thanks for taking the time to answer! We appreciate the response and will take what you said under consideration.
-
To answer your questions simply, I would maintain the old domain and implement 301 redirects from Company A pages to Company B pages, with special care to keep content intact to some degree. But, if there aren't any pages on Company B that would make sense to be redirected to from Company A, then I'd say you would redirect to the homepage. But, any person that visits Company A would end up going to Company B.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagination & SEO
Hi We have automatically created brand pages based on which brand they have in their attributes. At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination. Example: http://www.key.co.uk/en/key/brand/manutan?page=1 http://www.key.co.uk/en/key/brand/manutan?page=2 http://www.key.co.uk/en/key/brand/manutan?page=3 Should we do any of the following - which I've found in an article: Put no follow on all links located on pagination pages Should we no index these pages as they are wasting crawl budget? - Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority. Or does anyone else have any tips on how to handle these pages? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
What would the Impact of having a sitemap be?
Hi, some more general question here: How important would you rate it to have a sitemap? Would you rate it fundamentally important or just something you can add as bonus? Thanks in advance
Intermediate & Advanced SEO | | brainfruit0 -
Targeting two search terms with same intent - one or more pages for SEO benefits?
I'd like some professional opinions on this topic. I'm looking after the SEO for my friends site, and there are two main search terms we are looking to boost in search engines. The company sells Billboard advertising space to businesses in the UK. Here are the two search terms we're looking to target: Billboard Advertising - 880 searches P/M Outdoor Advertising - 720 searches P/M It would usually make sense to make a separate page to target the keyword "billboard advertising" on its own fully optimised landing page with more information on the topic and with a targeted URL: www.website.com/billboard-advertising/ and the homepage to target "outdoor advertising" as it's an outdoor advertising agency. But there's a problem, as both search terms are highly related and have the same intent, I'm worried that if we create a separate page to target the billboard advertising, it will conflict with the homepage targeting outdoor advertising. Also, the main competitors who are currently ranked position 1-3, are ranking with their home pages and not optimised landing pages to target the exact search term "billboard advertising". Any advice on this?
Intermediate & Advanced SEO | | Jseddon920 -
Two websites to merge into one - one has already been migrated - what about the second?
Hiya Mozzers, I have just been checking a website for duplication issues (this is a new website - they have just migrated across from old website to this new "main website"), and I found a wordpress blog on a different URL, duplicating the "main website"'s blog. Should I just close down this wordpress blog, 301 redirecting from the wordpress blog to the "main website"'s blog (equivalent blog posts to equivalent blog posts, with other indexed non-specific pages 301 redirected to "main website"'s blog homepage)? Thanks in advance for your help.
Intermediate & Advanced SEO | | McTaggart0 -
Multinational SEO
Hi all The situation: We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world. As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from. We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline. My question is more aimed at the English speaking countries and how we should optimise our website for these. For example: websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website. So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country? Is duplicate content still an issue? All our prices are displayed in USD will this go againts? We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK? Does anyone have any case studies and or other reports I can read that may help me find the right solution for us. Thanks Danny
Intermediate & Advanced SEO | | DannyCarter0 -
# element above Menu - Is there any SEO Value to it
Is there any Value to having the H1 element above the MENU in a Typical Application ? My intention is to tell the "Bot" that the H1 element is more important than the Menu Items . Are there any examples of such sites . The closest that I have seen is (NOT MY SITES) http://www.airfarewatchdog.com/ and http://www.airfarewatchdog.com/cheap-flights/from-dallas-texas/1531/?airport_code=dfw&depsub=1&c2calert=0&deal_alert=0&from_hp=true Here they (second link) they have H1 above the Bread Crumb ( they dont have any menu though).
Intermediate & Advanced SEO | | Chaits0 -
SEO for a plumber?
Hello, How does a small, local business win at SEO (without abusing directories, articles, and paid links)? It seems that everyone is saying "create unique content", but that just doesn't seem realistic for a small plumber in a big metro area. One might suggest coming up with helpful articles about plumbing tips, etc., but there are thousands of spun articles on article directories already. On page optimization is in place, we are listed in the main directories, we've asked the people we know to link to us, and we are engaged in social media. What would you recommend next? Thanks, Will
Intermediate & Advanced SEO | | WillWatrous0 -
Organic SEO impact of switching from Dedicated server/IP to cloud?
My client wants to move from a dedicated server with unique dedicated IP address to a cloud server. We have great rankings for competitive terms. I believe their motivation is to cut costs. What is the risk to the rankings in switching from dedicated to cloud? I don't believe unique static ips are available on a cloud platform. I told him I would strongly advise against it, don't risk it, but would appreciate others' feedback and experiences to take into consideration. Thanks, Greg
Intermediate & Advanced SEO | | seagreen0