Two Companies Merging - Impacts on SEO
-
Hi there!
I work with Company A. They've decided to merge with Company B (who we don't work with/doesn't do SEO) under Company B's name. (We would then work on Company B's website.)
What would be the impact on SEO if the content from Company A's website is moved to Company B's website, and Company A's website would be deleted?
Factors to consider:
- Both websites have a domain authority of 6 and a homepage authority of 21, and each has less than 5 backlinks.
- Company A ranks much better than Company B (of the KWs we're tracking, Company A ranked on Page One for 15.3% of them, while Company B ranked for 2.8% of them).
So, what I am asking is:
- If they do the content migration to Company B's website and get rid of Company A's website, what negative impact would that have on SEO?
- Could we keep both sites, but change the mentions of Company A on their website to Company B? Although the URL would still be Company A's name, could Company B treat this as a microsite and take up more of the search engine real estate since Company A already has rankings?
- What would be another solution? The companies merging is definitely happening.
Thank you in advance.
-
Hi Brandon,
Thanks for taking the time to answer! We appreciate the response and will take what you said under consideration.
-
To answer your questions simply, I would maintain the old domain and implement 301 redirects from Company A pages to Company B pages, with special care to keep content intact to some degree. But, if there aren't any pages on Company B that would make sense to be redirected to from Company A, then I'd say you would redirect to the homepage. But, any person that visits Company A would end up going to Company B.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit for ccTLD sites
Hi.
Intermediate & Advanced SEO | | SEOSanna
My customer has sites with Country code TLDs (e.g. https://sample.fr, https://sample.fi and https://sample.en) and I'm supposed to perform SEO audit for them. Is there any way to perform audit at the same time for all versions? Can I perform audit e.g. just for https://sample or do I have to run every .fr, .fi and .en separately in multiple tools I use? Thanks much in advance!0 -
SEO rank down after Magento migration
Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue? Charlotte (www.dochorse.nl)
Intermediate & Advanced SEO | | DocHorse0 -
SEO Friendly Facets
Hi I'm still stuck on the subject if SEO friendly facets. Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks 🙂 Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& What would be the best course of action to take to make them SEO friendly? Tips would be appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Blogger API and SEO
My company wants to move their blog from example.blogger.com to company.com/blog They want to do it by using Blogger API to surface posts on company.com/blog What are SEO considerations for this?
Intermediate & Advanced SEO | | georgeanthonyporrata0 -
Real Estate Local SEO
My site hovers on page 2 of google for the key search phrase. I have a blog that gets updated often, I have genuine links coming in, I promote on all social media channels, I do email campaigns, I have a site map, I have my local address on what I believe are the most important sites like Yelp, Manta, Google Local etc. All this and my site is still on page 2 while other sites with less of everything are on page 1. What is missing?
Intermediate & Advanced SEO | | bronxpad0 -
Read More & SEO
I have just had my site redesigned. The site was designed with only important facts bullets at the top of the page and all other information is below in the read more section that expands when clicked. I am wondering if I need to have this information in the read more section visible to the customer or if having the majority of the text in the read more is OK? and how it will effect rankings having it this way? I have had spots #1 &2 on Google for my keywords- until the site was redesigned...wondering if this was part of the reason. I have moved some of the text up to be visible on some of the pages - but it makes the site look cramped - and competes with the ease of use the site design Any insight on this is appreciated.
Intermediate & Advanced SEO | | Cheri110 -
Redirection - Seo trick?
Hi, After analyzing the site I found several Redirections of exact match domains. With different domain name extensions. Is Seo trick? Is the second website which i fond that is using this technique. Can anyone gives more details? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
SEO question
Hi i changed my page titles for a competitive keyword last week and noticed it has dropped 9 search engine ranking positions. Was ranking 37 and now it 46. Would you guys leave it and see if it starts creeping back up or change again? the page title i used was across my pages for example was Primary keyword | secondary keyword | Heading on page thanks for you help
Intermediate & Advanced SEO | | wazza19850