Does Google’s Algorithm Populate Answer Boxes with Its Own Independent Research?
-
If you search 'best games to play for youtube' you get an answer box with answers pulled independently from the article at hand. Here's an image:
Here are all the games from my article, in the order in which they appear. Google's chosen games for Answer Box are bolded:
- Battlefield 1
- Bloodborne
- GTA V
- FiFA 16
- TrackMania Turbo
- Garry’s Mod
- League of Legends
- Call of Duty: Black Ops III
- Tom Clancy’s The Division
- Overwatch
- Just Cause 3
- Counter-Strike: Global Offensive
- Brawlhalla
- Rocket League
- Dark Souls III
- Unravel
- Firewatch
- GoldenEye 007 (this was put in as a joke, but coded as an H2 nonetheless)
- Destiny
- Dead by Daylight
- Fallout 4
- Undertale
- No Man’s Sky
- Minecraft
As you can see, Google is choosing which games to display to its searchers.
My Crazy Egg data shows that these were not picked by click volume (each of these H2s are hyperlinked), which means Google must be using some other popularity metric, such as its own search volume data or external sales data.
I wrote this up in a post on my site, for anybody who's curious.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website's server IP address is redirected to blog by mistake; does Google responds?
Hi all, Our website's server IP address is set to be redirected to our blog by mistake and it stayed same for months. Is there any way Google recognises it and how it responds if so? Thanks
Algorithm Updates | | vtmoz1 -
How Google's "Temporarily remove URLs" in search console works?
Hi, We have created new sub-domain with new content which we want to highlight for users. But our old content from different sub-domain is making top on google results with reputation. How can we highlight new content and suppress old sub-domain in results? Many pages have related title tags and other information in similar. We are planing to hide URLs from Google search console, so slowly new pages will attain the traffic. How does it works?
Algorithm Updates | | vtmoz0 -
Have there been any google algorithm updates in the past 2 weeks?
Hi guys - we have noticed a site we work one has taken a hit on its rankings over the past week. We have been through all the usual reason - hacking, duplicate content, back links, other sites copying text etc - but can not find any reason why its rankings have been affected. Has any one else noticed unexplained changes in rankings with sites about a week ago? Thanks in advance! Phil
Algorithm Updates | | Globalgraphics1 -
Advice regarding latest Google Algo Update please, if possible...
Hi there I wonder if anyone can advise on this. Since the latest google update on 1st Sept or whenever it rolled out, we noticed an initial spike in hits on our site, which was great. However now we are noticing levels going back to where they were and less people visiting the site. It also seems to be very sporadic. So we have a period of say a couple of hours with no one on the site, then suddenly loads visiting. We have also noticed a big dip in enquiries, despite the site having roughly the same amount of visitors. All our stats on Moz, Webmaster Tools, Ahrefs, Serpfox and various other rank trackers are showing that we have had an increase in visibility on our tracked keywords. There is a definite spike on all, but where is our traffic and where are our enquiries? Usually we are able to work out where the problem is when updates occur but with this we have no idea. We are utterly baffled. Is this normal? Is this just fluctuations and will settle down? Has anyone else noticed weird things happening? If anyone has any ideas or experience of this then would be most grateful for any advice. Feeling rather desperate at the moment. Many thanks in advance. Clojo
Algorithm Updates | | Clojobobo0 -
Google Algorithm change this month - theories ?
Hi Moz fans! If you've not had the chance to check out moz cast go check it out it seems Google has been busy and so much so it broke Moz cast. There has been some discussion on seo round table about the changes and something seems to be going on. I wanted to find out how you guys are all finding it have you had a change in rankings? Any theories on what you think Google is up to? Personally I've seen rather a few of my sites go up in the rankings last week or so. As always look forward to hearing your thoughts and feelings on it Moz.
Algorithm Updates | | GPainter3 -
Will Google discount new gTLDs?
I have the opportunity now to acquire a very desirable generic domain name with either the .org or .pro TLD. Obviously, the .pro version I can get for a far better price. The .org will probably end up being about 10x the price of the .pro. I feel like the .org would give me instant clout while the .pro might raise eyebrows. Also, I'm concerned that Google might also discount these new gTLDs. What do you guys think? Is the perceived authority of the old-time TLDs something worth investing in? Or will this fizzle away over time as the new gTLDs flood the market? THanks! Ira
Algorithm Updates | | iraweissman0 -
Should I block non-informative pages from Google's index?
Our site has about 1000 pages indexed, and the vast majority of them are not useful, and/or contain little content. Some of these are: -Galleries
Algorithm Updates | | UnderRugSwept
-Pages of images with no text except for navigation
-Popup windows that contain further information about something but contain no navigation, and sometimes only a couple sentences My question is whether or not I should put a noindex in the meta tags. I think it would be good because the ratio of quality to low quality pages right now is not good at all. I am apprehensive because if I'm blocking more than half my site from Google, won't Google see that as a suspicious or bad practice?1 -
Any ideas on how Google +1 handles URLs and canonicals?
If your URL string shows up in a search and they +1 the URL with the coding in it will the +1 transfer to the canonical page? Example: site.com/locations/arizona/?utm_source=go gets a Google +1 from a user. The page itself has a canonical for site.com/locations/arizona/ Does google credit the canonical with the +1 or do they then have dup pages with separate +1 scores?
Algorithm Updates | | Thos0030