Has Google officially dropped the mobile-friendly label?
-
I noticed in my keyword ranking reports that the heading "Google en-US Mobile Friendly" indicates false for all tracked keywords...
Is this information still helpful in the reports?
_Cindy
-
Another excellent question. We're looking for the word "mobile" in the code in a number of languages to help determine whether a page is mobile-friendly or not.
-
Thank you for your reply.
This info is helpful, but my next question is by what criteria then are the websites being graded as either true or false,
-- all the websites on my campaigns are responsive sites, work well on a mobile, but perhaps one particular grading point is labeling all the websites as "false" for Mobile Friendly.
-
Hey there! Tawny from Moz's Help Team here.
As far as we know, Google has dropped the label "mobile-friendly" in order to declutter organic search results. In its announcement, Google said that “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria and thus they decided to declutter the search results by removing the label. You can read more about that change over here: http://searchengineland.com/google-drops-mobile-friendly-label-keeps-mobile-friendly-ranking-algorithm-257245
We still think that label is helpful for you to know about your keywords and site, though! Since so much of search is conducted on mobile devices, whether or not you're optimized for mobile search can make a big difference in how well your site ranks!
I hope this helps! If you have more questions we can help with, feel free to shoot us a note over at help@moz.com and we'll do our best to sort things out for ya.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I pull "Mobile Rankings" in MOZ?
My client wants me to pull mobile-specific rankings through Moz's keyword explorer. Does anyone know if this is possible? Thanks!
Moz Bar | | TaylorAtVelox0 -
Rankings dropped
For the past 7 months we have been managing a website for a client cvdwellbeing.com. For the first 6 months, the client has always had been 30 and 40 keywords ranking on page 1 of Google. This month I log into Moz to prepare a report for February and they now only have 7 keywords ranking on page 1. How could this happen so quickly? Is it to do with the Moz DA changes? Nothing has happened to the site apart from adding a couple of blogs and landing pages and there are no errors reported on Moz or Search Console. It is very depressing. Also their DA has dropped relative to their competitors since last month, again no idea why. If the Moz DA updates are so great, why aren't DAs going up instead of down. This is difficult to explain to clients who associate downward trends with bad news. Please don't refer me to the slide set as none of my clients have the attention span to try and understand this, they just want their rankings to get better, not worse.
Moz Bar | | mfrgolfgti1 -
KW Explorer is Working to Disambiguate Keywords Google Merges Together
Hey gang, Russ Jones from Moz has been doing a ton of heavy lifting work to try to get around the new problem posed by Google AdWords recent change to merged-keyword volume data. But, we're fighting back against this obfuscation in Keyword Explorer. I'm sharing two emails (slightly edited) from Russ about what we're doing here: Introduction to the Problem: Google Adwords Keyword Planner is the primary source for keyword search volume (how often a keyword is searched monthly on Google) for much of the search marketing industry. While Google has grouped together highly-similar terms for a while (especially misspellings), in June of 2016 they dramatically increased this keyword-grouping. This means similar phrases like "keyword rank", "keyword ranking" and "keyword rankings" would all be reported as having the same, combined search volume, rather than their individual search volumes. If you were to take Google's numbers at face value, you might think there are 3,000 searches per month for these 3 terms, when in reality there is only 1,000, divided amongst the 3 terms. How we are addressing it: Moz's Keyword Explorer uses a blend of data sources, not just Keyword Planner, to build our volume metrics. This gives us a distinct advantage in that we can adjust the volume of words that deviate dramatically in one data set verses another. Take for example the phrases "keyword rank", "keyword ranking", and "keyword rankings". While Google Keyword Planner might report all of these as having 1,000 searches per month, Moz Keyword Explorer can detect that these numbers are significantly higher than what our models would predict given our other data sets. We can then adjust the volume accordingly. Moreover, given our huge keyword data set, we can also identify grouped phrases (like these 3) and divide the volume proportionally to what we see in our other data sets. Thus, we address the grouping problem from multiple directions. Here's email #2 from Russ, detailing more of how we're attacking this: I have been working pretty much non-stop on this keyword volume disambiguation problem (finding the real search volume of individual keywords when Google clumps several together). I think I have settled on a pretty good solution and am working on getting it all in. For example... Google Keyword Volume for the phrases "briefcase for women" and "briefcases for women" are both at 3600 because they have been lumped together. My disambiguation script says the singular (briefcase for women) should be 2731 and the plural should be 869. Google Trends roughly agrees with this, showing that the singular is searched more than 2x the plural: https://www.google.com/trends/explore#q=briefcase%20for%20women%2C%20briefcases%20for%20women&cmpt=q&tz=Etc%2FGMT%2B4 Basically, Keyword Explorer should already be providing some more accurate/segmented numbers than AdWords, and in the future, we'll get even better thanks to our clickstream data and our evolving models. Any questions, let us know!
Moz Bar | | randfish15 -
Is there a way to track mobile rankings vs desktop rankings in Moz?
With the new release of Google's mobile algorithm we want to start tracking keywords mobile vs desktop. Any suggestions?
Moz Bar | | TicketCity3 -
MoZ vs Alexa & Moz vs Google
My colleague is continuously arguing with me why i went for Moz and why not for Alexa, He also says when Google is there then why Moz. I tried on my part to convince him but he has his own learning. Can anybody help me make him understand otherwise my job will become hard if he remains doubtful about Moz? Looking for down to earth and an honest feedback. Thanks Tanveer
Moz Bar | | Sequelmed0 -
Moz and Google Analytics Trouble?
Is anyone else having trouble connecting their MOZ Pro account to Google Analytics?
Moz Bar | | PhiladelphiaWebsiteSolutions0 -
Bing search match vs google
With the keyword research on moz it reports on bing search volume - does anyone know if you should multiply this for google searches - ie if I'm looking at a keyword with 2500 bing searches what should I be considering google would be?
Moz Bar | | Wickedwildweb0