JSON Schema with Multiple Affiliations
-
I have an attorney that has multiple affiliations that I want to mark up with JSON schema. What is the best way to do this?...
Option #1:
"affiliation": "Example 1, Example 2",
Option #2
"affiliation": "Example 1",
"affiliation": "Example 2",Or, is there another way to do this that I haven't considered?
-
Just to clarify, my recommended format is not exactly Option 1, but it is close. They need to be sure to encase each individual 'affiliation/example' within it's own set of quotation marks, not just separated by a comma. Without doing so, search engines will see all the affiliations as a single entity rather than individual affiliations. Also, be sure to include all 'affiliations/examples' within brackets [ ]
See how Moz's set up their 'sameAs' schema? This is the format that should be followed.
-
Yes, I agree with Joe. Option 1 is the way to go as option 2 would most likely rewrite the existing Affiliation schema.
-
Hello,
Your best option would be to follow the format below:
"affiliation": ["example 1", "example 2", "example 3"]
Don't forget to include a comma (,) after the closing bracket if there is another property following this.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Is this Schema? Did Test, and Shows Nothing
Hi Everyone, If you look at the first listing on https://www.google.com/search?q=tanzanite+minerals&ie=utf-8&oe=utf-8, you will see this under the listing: Mineral Class: ZoisiteLuster: VitreousChemical Formula: Ca<sub>2</sub>Al<sub>3</sub>(SiO<sub>4</sub>)<sub>3</sub>(OH)Crystal System: OrthorhombicI tried to run a test against the page and it shows no schema. How are they doing this as we would love to provide the same information.Thank you!
Intermediate & Advanced SEO | | vetofunk0 -
Affiliate Links Dilemma
Hello everyone. Our e-commerce website virtualsheetmusic.com has several hundreds affiliate incoming links, and many of them are "follow" links. I thought to redirect all incoming affiliate links to a "intermediate" page excluded by the robots.txt file in order to avoid any possible "commercial links" penalty from Google, but I now face a dilemma... most of our best referral links are affiliate links, by excluding those links from our back link profile could give us a big hit in terms of rankings. How would you solve this dilemma? What would you suggest doing in this sort of cases?
Intermediate & Advanced SEO | | fablau0 -
What are the effects of having Multiple Redirects for pages under the same domain
Dear Mozers, First of all let me wish you all a Very Happy, Prosperous, Healthy, Joyous & Successful New Year ! I'm trying to analyze one of the website's Web Hosting UK Com Ltd. and during this process I've had this question running through my mind. This project has been live since the year 2003 and since then there have be changes made to the website (obviously). There have also been new pages been added, the same way some new pages have even been over-written with changes in the url structures too. Now, coming back to the question, if I've have a particular url structure in the past when the site was debuted and until date the structure has been changes thrice (for example) with a 301 redirect to every back dated structure, WOULD it impact the sites performance SEOwise ? And let's say that there's hundreds of such redirections under the same domain, don't you think that after a period of time we should remove the past pages/urls from the server ? That'd certainly increase the 404 (page not found) errors, but that can be taken care of. How sensible would it be to keep redirecting the bots from one url to the other when they only visit a site for a short stipulated time? To make it simple let me explain it with a real life scenario. Say if I was staying a place A then switched to a different location in another county say B and then to C and so on, and finally got settled at a place G. When I move from one place to another, I place a note of the next destination I'm moving to so that any courier/mail etc. can be delivered to my current whereabouts. In such a case there's a less chance that the courier would travel all the destinations to deliver the package. Similarly, when a bot visits a domain and it finds multiple redirects, don't you think that it'd loose the efficiency in crawling the site? Ofcourse, imo. the redirects are important, BUT it should be there (in htaccess) for only a period of say 3-6 months. Once the search engine bots know about the latest pages, the past pages/redirects should be removed. What are your opinions about this ?
Intermediate & Advanced SEO | | eukmark0 -
301 redirect to multiple domain
Hi guys, I have a domain A, B and C. The domain A was an association of two business and they are about to split. Parts of domain A are going to be redirect to domain B, but some content belong to the domain C. So my question : Is it possible to 301 redirect some pages from A to B and some other pages from A to C and if yes, what would be the impact on SEO ? Thanks a lot!
Intermediate & Advanced SEO | | StevePatenaude0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0 -
What is the best approach to a keyword that has multiple abbreviations?
I have a site for which the primary keyword has multiple abbreviations. The site is for the computer game "Football Manager", each iteration is often referred to as FM2012, FM12 or Football Manager 2012, the first two can also be used with or without spaces inbetween. While this is only 3 keywords to target, it means that every key phrase such as "FM2012 Tactics", must also be targeted in 3 ways. Is there a recommended approach to make sure that all 3 are targeted? At present I use the full title "Football Manager" in the the title and try to use the shorter abbreviations in the page, I also make sure the title tags always have an alternative e.g FM2012 Tactics Two specific questions as well as general tips: Does the <abbr>HTML tag help very much?</abbr> Are results likely to differ much for searches for "FM 2012" and "FM2012" i.e. without the space.
Intermediate & Advanced SEO | | freezedriedmedia1 -
Need to migrate multiple URLs and trying to save link juice
I have an interesting problem SEOmozers and wanted to see if I could get some good ideas as to what I should to for the greatest benefit. I have an ecommerce website that sells tire sensors. We just converted the old site to a new platform and payment processor, so the site has changed completely from the original, just offering virtually the same products as before. You can find it at www.tire-sensors.com We're ranked #1 for the keyword "tire sensors" in Google. We sell sensors for ford, honda, toyota, etc -- and tire-sensors.com has all of those listed. Before I came along, the company I'm working for also had individual "mini ecommerce" sites created with only 1 brand of sensors and the URL to match that maker. Example : www.fordtiresensors.com is our site, only sells the Ford parts from our main site, and ranks #1 in Google for "ford tire sensors" I don't have analytics on these old sites but Google Keyword Tool is saying "ford tire sensors" gets 880 local searches a month, and other brand-specific tire sensors are receiving traffic as well. We have many other sites that are doing the same thing. www.suzukitiresensors.com (ranked #2 for "suzuki tire sensors") Only sells our Suzuki collection from the main site's inventory etc We need to get rid of the old sites because we want to shut down the payment gateway and various other things those sites are using, and move to one consolidated system (aka www.tire-sensors.com) Would simply making each maker-specific URL (ie. fordtiresensors.com) 301 redirect to our main site (www.tire-sensors.com) give us to most benefit, rankings, traffic etc? Or would that be detrimental to what we're trying to do -- capturing the tire sensors market for all car manufacturers? Suggestions? Thanks a lot in advance! Jordan
Intermediate & Advanced SEO | | JordanGodbey0