Why is Page Authority dropping?
-
Hi
I'm trying to review pages which have previously ranked, but in March have dropped out completely.
Some of these pages I can see have dropped to having a Page Authority of 1, we haven't changed anything on these pages, so is there a reason why the authority has dropped? These pages only had around 8 - 10 Page Authority to begin with.
I'm trying to identify why we have lost keywords, and if it has anything to do with the Google Updates in March
Here are examples of the pages with drops:
http://www.key.co.uk/en/key/heavy-duty-shelving-1830x1830mm-blue-orange
http://www.key.co.uk/en/key/metal-feet-for-heavy-duty-steel-shelving
http://www.key.co.uk/en/key/health-and-safety-law-poster-a2Thank you!
-
Hey,
Yes sorry you've lost me!
I've seen a lot of backlinks from one of our sister companies in March, they are no follow, but they're footer links - would this have any impact?
Thanks!
-
Hello Becky,
As other said before, it could be a problem related to the "authority" passed by the backlinks.
But! I do strongly believe that there is no problem in your site nor in your backlink profile. Remember that PA and DA are logaritmic metrics with a maximum of 100. So if the most authoritative pages get better backlinks and increase their linkjuice there is no room to get a higher than 100 score. That said, all scores below that will decrease.That must not be confused, you might have a better authority but the best pages too, therefore your PA/DA decreased even with a better metrics.
This might be a little confusing, so if you don´t understand afer my explanation, please let me know.
Best wishes.
GR. -
Hi,
Check your backlinks. Probably one of them are not link to your blog anymore. You can check your backlinks with Moz Open Site Explorer.
-
Hi,
Have you checked the health of your backlinks, specifically to those pages? A client of mine disavowed a large number of domains and lost some PA, however this should return once the low value of the disavowed backlinks is recognised.
On a related note, have you seen a large increase in backlinks and analysed the "spam score" of those domains?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
44 terms dropped out of the top 3 results on google this past week.
Can anyone take a look at the site and offer suggestions as to what I can do. My visibility went from 13% to 2% over the past two months. I had 800 organic terms prior to this now I am falling off a cliff. Have no idea what happened. I just switched over to HTTPS 3 weeks ago and it has helped a little.
Algorithm Updates | | Boodreaux1 -
Do pages with canonicals need meta data?
Page A has a canonical to Page B. Should Page A have meta data values such as description, keywords, dublin core values, etc.? If yes, should the meta data values be different on Page A and Page B?
Algorithm Updates | | Shirley.Fenlason1 -
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
Home page rank for keyword
Hi Mozers I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million). Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search. But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere. So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain). Any ideas?
Algorithm Updates | | balloon.co.uk0 -
Recent Rank drop after Penguin 2.1?
Recently, a lot of pages from our website have moved from page one or ranking number one, to page ten or something. We got a manual penalty message from Google Team, we removed a lot of unnatural links pointing to our pages and disavowed the rest. This got the penalty removed and we got a message from Google confirming the same. Before the manual penalty we were getting about 140,000 visits per day, after the penalty about 80,000. However, after Hummingbird or Penguin 2.1 all our ranks have vanished. We are nowhere in Google for our primary keywords and we getting like 40,000 visits per day. Most are direct or from sources other than Google. We had another look at the links we disavowed, a list of about 11000 domains, we found about 3000 domains to be good. We fixed the disavow file about one week back, but no changes in traffic since. We checking the domains again to see if we have missed more good domains in there; yes, we have. There are still a very few good domains in there. But we are not touching the disavow list; waiting to see the change for the last submitted. We have a dedicated user base, good liking on Facebook, all the stats in Analytics speak good, about 40% repeat visits about 30% direct. About 3000 people search for the site using our brand name as reported in Analytics. I doubt the on-page optimization, the pages could be over-optimized. But the on-page factors for other pages ranking for the keywords are similar. The keyword density is similar, so are the usage of headings and stuff. We have not made any recent changes to these on-page patterns. Our team is not able to figure out what could have gone wrong.
Algorithm Updates | | Develop410 -
Homepage dropped from Results as I get #1 Local
Today, I noticed for a website I have (www.ghosttoursinsavannah.com) the homepage dropped out of the rankings for only one keyword. This site was previously number 3 for s specific keyword, 'Savannah Ghost Tours'. This keyword is also the keyword most customers search for, by far. Hence my mini-panic. All other keywords (roughly 200 of them) I was previously ranked for are still, pretty much, in the same location rank-wise that they were before. This is for Google by the way. The other thing I noticed is that for many keywords I am all of a sudden the (A) Local Result. I wasn't even on the map previously. Now, the keyword for which my homepage dropped from the rankings, 'Savannah Ghost Tours' is also the 'name' of my company according to Google Local. I haven't had this happen before and am quite confused by it. If anyone can help me understand why this happened and if there is anything I can do to get my organic ranking back, I would appreciate it. The only change I made wasn't even to the site. I did go out and use GetListed to add my company to a number of sites, that is all I have done in the past month. Also, These two things happened the same day, the drop in rank and the promotion to number one position for local. google-rankings.png
Algorithm Updates | | TimNealon0 -
Will google punish us for using formulaic keyword-rich content on different pages on our site?
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text. If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
Algorithm Updates | | Storitz0