Duplicate H1 Question & Landing Page help

[BeckyKey]

Hi

We have 2 H1's on this page http://www.key.co.uk/en/key/heavy-duty-shelving

Our webmaster has put one as display:none - but isn't this just going to look like we're keyword spamming & trying to hide it?

OK now I;m looking I am seeing more wrong with this page...

The width buttons at the top as h2's...& they link to facet pages? Won't this just waste crawl budget?

and every product title/user guide title etc are all H2's.... I just need to put a plan together to give to our dev team on what should be updated

Any tips would be great.

Becky

[danatanseo]

Hi Becky,

Multiple H1s isn't the serious issue it used to be for SEO. Still, well-organized heading tags are great for usability and can indicate to search engines that you have spent time creating a well-organized page. Search engines also have gotten pretty smart and understand that heading tags are also being used many times for stylistic purposes, so I don't think these are going to have a huge impact on crawl budget. Your site architecture (what's linking to what) is going to impact that, not necessarily whether a navigational element is labeled with a heading tag or not.

If you want to take a stab at re-organizing the heading tags on your PDPs so they make more sense, particularly from an accessibility perspective, install the Fangs add-on in Firefox https://addons.mozilla.org/en-us/firefox/addon/fangs-screen-reader-emulator/

This will allow you to see your page as a screenreader would see it. Click on the "Headers" tab in the Fangs resulting page and you'll see something like this [screenshot attached]

The numbers next to each bit of text represent the heading number attached to that text....notice how they are not in any kind of hierarchical order? Not a great experience for someone using a screenreader or for a search engine trying to understand what is important on this page. You could use this output list as a map and then number headings accordingly. There may be a good number of things that just don't need a heading at all, but that just need styles attached.

Hope this helps!

Dana

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